Marketing Communications Manager

We are seeking a strategic and hands-on Marketing Communications Manager to lead the development and execution of multi-channel marketing and communication initiatives. This role is responsible for driving brand visibility, generating demand, and aligning marketing efforts with both global strategy and local business priorities.

In this position, you will collaborate cross-functionally with teams across Sales, Product Marketing, R&D, Manufacturing, and Supply Chain to deliver impactful campaigns and support business growth. You will play a key role in shaping brand messaging, managing marketing collateral, and optimizing campaign performance across digital and traditional platforms.

Key Responsibilities:

• Develop and execute integrated, multi-platform marketing and communications strategies
• Lead digital initiatives including social media, SEO/SEM, and lead generation
• Create and manage marketing materials aligned with brand standards
• Analyze campaign performance and optimize for results
• Manage external vendors, agencies, and marketing spend
• Support PR efforts and contribute to long-term brand strategy

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of marketing communications experience, ideally within the IVD industry
• Background in genetics, molecular biology, immunology, or biochemistry preferred
• Strong project management skills with the ability to manage multiple priorities
• Excellent communication and stakeholder management skills