Marketing & Communications Manager

Marketing & Communications Manager

Location: Pae ʻĀina/Statewide Hawaiʻi (Hybrid, primarily remote with periodic travel across Hawaiʻi for meetings, events, filming, launches, partnerships, & organizational initiatives)
Employment Type: Full-Time, Salaried
Pay Range: $65,000-$100,000

About Hawaiian Community Assets (HCA)

Hawaiian Community Assets (HCA) is a nonprofit organization dedicated to building the capacity of low- and moderate-income communities to achieve and sustain economic self-sufficiency, with a particular focus on Native Hawaiians. Through housing counseling, financial education, lending partnerships, housing initiatives, and innovative programming, HCA works to create long-term pathways toward economic resilience and housing stability across Hawaiʻi.

As a Native Hawaiian-focused organization, HCA values adaptability, innovation, cultural grounding, collaboration, and commitment to community. We operate in an evolving environment requiring both mission alignment and the ability to build systems that support organizational growth.

Position Summary

The Marketing & Communications Manager plays a critical role in strengthening and scaling HCA’s communications function during a period of organizational growth and increasing complexity. This position exists to transform strategic direction into sustainable systems, coordinated execution, and measurable outcomes across marketing, communications, digital platforms, campaigns, partnerships, and emerging initiatives.

As the operational leader of the department, the Manager is responsible for ensuring communications infrastructure evolves alongside HCA’s expanding programs, products, and opportunities. The role requires an experienced marketer who is comfortable exercising independent judgment, leading implementation with minimal oversight, and proactively building systems that support growth.

Success in this role means increasing departmental capacity, improving performance outcomes, strengthening communications infrastructure, and creating the operational continuity necessary for leadership to focus on high-level strategy, external positioning, and long-term organizational growth. The ideal candidate is proactive, highly adaptable, comfortable with ambiguity, and motivated by building systems that strengthen both departmental performance and organizational impact.

Reporting Structure

Reports directly to the Director of Marketing & Communications
Supervises communications interns, volunteers, contractors, and consultants as assigned
Works in close partnership with the Director of Communications & Marketing to execute organizational marketing, communications, branding, storytelling, and public engagement strategies
Collaborates regularly with program, development, housing, research, and executive teams to ensure accurate, timely, and mission-aligned communications that elevate HCA’s impact, services, partnerships, and advocacy efforts

Core Responsibilities

Communications Operations & Department Leadership

Lead day-to-day operations of HCA’s communications and marketing function across multiple programs, initiatives, campaigns, and priorities
Independently manage workflows and implementation systems while aligning execution with organizational strategy
Identify bottlenecks, inefficiencies, and opportunities for improvement; recommend and implement solutions
Build and strengthen communications systems supporting organizational growth and scalability
Serve as operational leader of the communications department, ensuring continuity across projects and initiatives
Reduce dependence on Director involvement in day-to-day communications execution through proactive management and independent ownership

Campaign Management & Strategic Implementation

Lead implementation of multi-channel campaigns supporting organizational priorities, program launches, initiatives, and growth opportunities
Translate strategic direction into actionable campaign plans, timelines, deliverables, and execution pathways
Manage communications implementation supporting programs including housing initiatives, financial education, digital products, partnerships, and future organizational growth areas
Coordinate launches and ongoing communications for evolving programs and initiatives
Recommend campaign opportunities and communications approaches aligned with organizational goals

Product Marketing & Digital Ecosystem Oversight

Support implementation and growth of digital education products, curriculum platforms, portals, and related communications ecosystems
Manage communications workflows supporting online learning tools, adoption, onboarding, engagement, and retention strategies
Oversee vendor relationships connected to curriculum platforms, websites, and digital products
Coordinate implementation of digital communications systems supporting future organizational growth opportunities

Team Leadership & Supervision

Supervise communications implementation staff including coordinators, VAs, and support roles
Provide feedback, quality control, coaching, and workflow management to strengthen independence and performance
Delegate effectively and ensure work moves efficiently across team members
Foster a proactive, ownership-oriented culture focused on solutions and continuous improvement

Newsletter, Email Marketing & Communications Systems

Independently oversee development, approval, scheduling, optimization, and distribution of organizational newsletters and targeted email campaigns
Manage newsletter workflows, segmentation strategies, performance analysis, and process improvements
Develop systems supporting efficient execution and long-term scalability
Maintain high standards of messaging quality and implementation consistency

Website Oversight & Digital Experience Management

Oversee website architecture, organization, workflows, and ongoing optimization across organizational initiatives
Manage vendors, timelines, and implementation supporting digital platforms
Ensure website content systems remain functional, organized, and scalable
Identify opportunities to improve user experience, information architecture, and communications effectiveness
Coordinate website updates through implementation staff while maintaining oversight of broader strategy and structure

Social Media, Content & Brand Implementation

Oversee implementation of content strategies across social platforms
Serve as final approver for most social content and related workflows prior to Director review when needed
Ensure content execution aligns with organizational goals and established brand standards
Monitor performance and recommend adjustments supporting improved outcomes

Brand Standards, Quality Control & Communications Governance

Operationalize HCA’s established brand standards across communications outputs
Serve as final reviewer for most collateral, newsletters, website content, campaign materials, event communications, and social assets
Ensure consistency across messaging execution, visual identity, and communications quality
Maintain templates, workflows, and systems supporting efficient implementation

Relationship Marketing, Brand Partnerships & Ambassador Programs

Develop and oversee systems supporting relationship-based marketing initiatives, including brand ambassadors, community partnerships, collaborations, influencer engagement, and stewardship opportunities
Coordinate tracking systems supporting ambassador cultivation, gifting, engagement history, and relationship management
Strengthen organizational visibility through intentional relationship-building initiatives
Recommend partnership and collaboration opportunities aligned with organizational goals

Line of Business (LOB) Marketing Systems & Toolkit Development

Develop and maintain scalable marketing toolkits supporting existing and future organizational initiatives
Build proactive communications systems ensuring new programs, partnerships, and lines of business launch with foundational marketing infrastructure in place
Create repeatable workflows supporting consistency across organizational growth efforts
Continuously improve systems supporting implementation across multiple initiatives

Vendor & External Partner Management

Manage day-to-day coordination with photographers, videographers, PR firms, consultants, designers, contractors, and communications vendors
Oversee timelines, deliverables, revisions, approvals, and implementation
Escalate strategic decisions appropriately while independently managing execution processes
Ensure external outputs meet organizational expectations and timelines

Event Communications & Initiative Support

Lead communications implementation supporting launches, office blessings, workshops, campaigns, events, and organizational initiatives
Coordinate timelines, collateral, outreach, messaging execution, and communications workflows
Ensure communications components of initiatives are implemented effectively and proactively
Analytics, KPIs & Continuous Improvement

Own performance outcomes related to communications and marketing KPIs
Monitor, interpret, and improve metrics across campaigns, newsletters, websites, social media, and communications initiatives
Recommend adjustments supporting increased effectiveness and organizational reach
Develop reporting systems supporting informed decision-making
Maintain accountability for improving communications performance over time

Skills & Competencies

Success in this role requires the ability to:
Demonstrate initiative by identifying needs, gaps, risks, and opportunities before direction is given
Exercise sound judgment and make informed decisions within established systems and priorities
Operate with an ownership mindset focused on outcomes rather than task completion
Recommend solutions proactively rather than escalating problems without proposed next steps
Build, improve, and strengthen systems rather than simply operate within existing workflows
Manage multiple priorities simultaneously while maintaining strong organization and follow through
Adapt quickly within evolving environments and maintain effectiveness amid changing priorities
Lead implementation with increasing independence while balancing collaboration and accountability
Identify inefficiencies and continuously improve processes supporting scalability and growth
Build trust across teams, vendors, and external partners through responsiveness, reliability, and effective communication
Thrive in environments requiring ambiguity, initiative, and high levels of autonomy
Demonstrate interest and capacity for increasing leadership responsibility over time

Qualifications

5–8+ years of progressively responsible experience in marketing, communications, agency work, campaign management, digital marketing, brand management, growth marketing, product marketing, or related fields
Significant experience independently managing communications functions with minimal oversight strongly preferred
Experience supervising staff, contractors, consultants, or collaborative workflows preferred
Demonstrated ability to improve systems, build processes, and strengthen operations
Experience managing websites, newsletters, campaigns, digital platforms, and communications ecosystems
Strong understanding of product marketing, launches, user journeys, onboarding, and adoption strategies preferred
Experience managing vendors and external partners
Strong project management and prioritization skills
Excellent writing, editing, and communications judgment
Experience using analytics and KPIs to improve performance
Familiarity with website platforms, email marketing systems, CRM tools, social scheduling tools, and project management systems
Agency, startup, growth-stage, or similarly fast-paced experience highly valued
Commitment to HCA’s mission and willingness to work within culturally grounded organizational frameworks