Marketing Communications Specialist

About Us

HSM Company History | HSM HEART Company Values | Who is HSM to our customers?

Founded in 1944, HSM is a third generation, privately held company with a rich history of innovation and a commitment to our people. With 25 locations across the U.S. and corporate headquarters in Hickory, NC and Huntersville, NC, we specialize in manufacturing components for furniture, bedding, transportation, packaging, automotive, and healthcare industries. Our expertise also includes designing and building automated production machinery. HSM products from sofa springs to swimming pool noodles and bus seats, touch everyday life in countless ways.

At HSM, our success is built on our people. We foster a culture of teamwork, innovation, and shared success. If you’re looking for a meaningful place to grow and make an impact, we want to hear from you!

What You Will Do

• Creative Design & Production
  
  • Create layouts and graphics for brochures, presentations, trade show displays, and social media content.
  • Utilize Adobe Creative Suite or equivalent tools to design brand-aligned materials for customer & internal use.
  • Manage visual asset libraries including photography, templates, and design files.
  • Assist with video production, editing, and post-processing for digital marketing campaigns.
• Digital & Web Support
  
  • Update and maintain content on Wix, WordPress and related digital platforms.
  • Support SEO and keyword initiatives through optimized web content.
  • Track analytics to measure engagement and recommend improvements.
  • Ensure accuracy and accessibility of all digital materials.
• Content & Communication
  
  • Develop copy for product descriptions, social media posts, newsletters, and promotional emails.
  • Translate technical or engineering input into clear, audience-friendly language.
  • Collaborate with Sales and Operations and Market Management to ensure messaging supports product positioning and customer priorities.
• Project & Administrative Support
  
  • Maintain marketing calendars, campaign timelines, and project documentation.
  • Coordinate with external print vendors and media suppliers.
  • Support trade show logistics and material preparation.

What You Bring

• Education & Experience
  • Bachelor’s degree in Marketing, Communications, Graphic Design, or equivalent experience
  • 2–4 years of experience in marketing, design, or digital content creation
  • B2B, manufacturing, or transportation industry background is a plus
• Technical Skills
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or equivalent
  • Experience with WordPress, Wix, SEO, and web analytics tools
  • Strong writing, editing, and storytelling capabilities
  • Familiarity with AI tools for content creation
  • Photography or video editing experience is a bonus
• Professional Traits
  • Creative mindset with excellent attention to detail
  • Ability to juggle multiple projects and deadlines
  • Strong cross-functional communication and collaboration skills
  • Adaptable, resourceful, and energized by hands-on work
• Limited travel (up to 10%) for trade shows, photo/video projects, or on-site support at plants.

Why Join Us

• Health & Wellness: Affordable medical, dental, and vision insurance plans, including an innovative global healthcare option for qualified participants.
• Retire: 401(k) with company match, fully vested from day one.
• Paid Time Off: Competitive PTO: 3 Weeks of Vacation + 9 company paid holidays.
• On-Site Medical Clinics: Free for you and covered dependents.
• Teladoc: 24/7 access with no copay.
• Professional Development: Tuition reimbursement, professional development assistance and career growth opportunities.
• Discounts: Enjoy discounts with HSM partners, including Dollywood Parks & Resort, Verizon Wireless, and more.

EEOC

At HSM, we believe that our diversity creates a productive workplace. All qualified candidates will receive consideration for employment without regard to age, race, creed, color, religion, sex, national origin, ancestry, marital status, affectionate or sexual orientation, gender identity or expression, or protected veteran status and will not be discriminated against on the basis of disability.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.