Marketing Communications Specialist

Marketing & Content Strategist

We are seeking a highly analytical and creative thinker to join our Payment Integrity SGU as a Marketing & Content Strategist. In this role, you will act as a critical liaison between the PI business and corporate marketing team, responsible for identifying, developing, & delivering compelling collaterals/assets that showcases our expertise and ensuring alignment between business goals and marketing execution. This role requires a blend of content creation expertise, strategic thinking, and cross-functional collaboration to strengthen EXLs market presence and support sales enablement. The ideal candidate brings a strong understanding of the payment integrity industry, US Healthcare, and a strong ability to translate business insights into engaging narratives and strategic outputs.

Key Responsibilities:

Content Development & Storytelling

• Identify and develop compelling stories, including case studies, white papers, playbooks and points of view (POV), that highlight our value proposition & client successes.
• Develop initial drafts” of case studies and narratives based on the business inputs, ensuring stories resonate with target audiences.
• Collaborate with corporate marketing team to refine collaterals with technical writing, enhance visuals, and ensure materials align with brand guidelines

Project Management & Reporting

• Serve as the primary link between the Payment Integrity SGU and the marketing team, ensuring effective communication and alignment on marketing initiatives and content development.
• Lead end-of-the-end lifecycle of marketing/sales collaterals from ideation to publication /distribution in marketing & sales campaigns
• Track & report on the progress of deliverables, provide regular updates to leadership, and measure impact of materials on pipeline growth.
• Maintain a repository of all marketing assets and ensure timely updates based on market feedback

Strategic Planning & Collaboration

• Analyze market dynamics, including technological advancements and shifts within the healthcare and payment integrity landscape, to identify opportunities and inform strategic direction.
• Support branding activities for the Payment Integrity business unit, ensuring consistency and alignment with the overall company brand.
• Conduct in-depth competitor analysis (SWOT, pricing, market share, customer base) to inform strategic decision-making.
• Partner with product teams to translate technical offerings into customer-centric messaging for campaigns.
• Support branding initiatives and ad-hoc requests to maintain consistent EXL’s brand voice across channels .

Qualifications & Skills:

• Bachelor’s degree in business, Marketing or a related field (MBA is a plus).
• 4-6 years of experience in strategy, B2B product marketing, or business consulting, preferably in healthcare / payment integrity / AI
• Proven track record of developing market strategies, competitive intelligence, and sales enablement materials.
• Excellent written and verbal communication skills, with the ability to create compelling narratives and present complex information clearly
• Experience in developing various types of marketing content (case studies, white papers, videos, etc.).
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) & video making tools

Soft Skills:

• Highly creative & detail-oriented, with strong problem solving and critical-thinking skills.
• Strategic Thinking: Ability to see the bigger picture and translate insights into actionable plans.
• Collaboration: Excellent interpersonal skills and the ability to work effectively with cross-functional teams.
• Initiative: Proactive and self-motivated with a drive to identify and pursue opportunities.
• Communication: Clear, concise, and persuasive written and verbal communication.
• Project Management: Ability to manage multiple projects simultaneously and meet deadlines.

What We Offer

• EXL Health offers an exciting, fast paced, and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions.
• From your very first day, you get an opportunity to work closely with highly experienced, world-class Healthcare consultants.
• You can expect to learn about many aspects of businesses that our clients engage in. You will also learn effective teamwork and time management skills - key aspects for personal and professional growth.
• We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned as a senior level professional as advisors.
• Sky is the limit for our team members. The unique experiences gathered at EXL Health sets the stage for further growth and development in our company and beyond