Marketing Communications Specialist

Job Description

The Marketing Communications Specialist is responsible for developing and publishing compelling B2B content that strengthens brand positioning, communicates value to prospective audiences, and amplifies thought leadership across multiple platforms.

This role will identify and develop stories across the organization, translating complex business initiatives, partnerships, and innovations into clear and engaging content tailored for different audiences. The position requires strong editorial judgment, the ability to uncover the right narrative hook, and experience distributing content effectively across digital channels.

Working across multiple brands and internal stakeholders, the Marketing Communications Specialist will ensure messaging is consistent, strategic, and aligned with broader marketing and business objectives.

Job Responsibilities

• Develop original B2B marketing content including articles, blog posts, social media content, and email campaigns that communicate brand value and industry leadership.
• Identify compelling stories across the organization by gathering insights from internal teams, partners, and subject matter experts.
• Translate business initiatives, partnerships, and client successes into clear, engaging narratives tailored for different audiences.
• Create and manage content calendars for digital channels including LinkedIn, Instagram, blogs, and email newsletters.
• Write and publish social media content that strengthens brand visibility and supports broader marketing campaigns.
• Utilize publishing platforms and social media management tools to schedule, distribute, and optimize content across channels.
• Develop and deploy email communications using email marketing platforms, ensuring messaging, formatting, and audience targeting are aligned with campaign goals.
• Manage blog and website content using content management systems (CMS), ensuring content is accurate, up to date, and optimized for digital audiences.
• Adapt messaging and tone of voice to suit different brands, audiences, and communication platforms.
• Collaborate with marketing, brand, and business development teams to support campaigns, announcements, and thought leadership initiatives.
• Ensure all communications align with brand guidelines and maintain consistency across multiple brands and channels.
• Work with creative and design teams to develop supporting visual content that enhances storytelling and engagement.
• Review performance data and analytics across social media, email, and digital platforms to assess content effectiveness.
• Translate insights and engagement metrics into recommendations that refine messaging, improve content performance, and strengthen overall marketing strategy.
• Manage multiple projects simultaneously, coordinating timelines, stakeholders, and deliverables to ensure marketing initiatives are executed effectively.

Qualifications

• Bachelor?s degree in Marketing, Communications, Journalism, or a related field.
• 3?6 years of experience in marketing communications, content marketing, or editorial roles within a B2B organization.
• Demonstrated experience developing original content including articles, blog posts, social media content, and marketing campaigns.
• Strong storytelling ability with experience identifying the narrative ?hook? and translating complex topics into compelling content.
• Experience managing and publishing content across digital platforms including LinkedIn, Instagram, email campaigns, and blogs.
• Ability to adapt tone of voice and messaging for different brands, audiences, and communication channels.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Agency experience or experience supporting multiple brands is a plus.
• Experience with marketing and publishing tools such as social media management platforms, CMS tools, Canva, and email marketing platforms preferred.
• Position is required to be onsite 3 days a week at our Philadelphia HQ.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.