Marketing Consultant

Responsibilities: Advanced Data Analysis & Insights:

• Analyze complex marketing data to identify trends, patterns, and opportunities.
• Leverage tools like Google Analytics, Tableau, Power BI, and SQL for advanced data modeling and reporting.

Conversational Design & Emerging Tech:

• Lead initiatives in Chatbots, LLMs, Prompt Engineering, TTS, and STT to enhance customer engagement and experience.

Contact Center & CX Analytics:

• Drive optimization of Contact Center platforms such as Genesys, Sprinklr, and Microsoft.
• Utilize Qualtrics and Medallia for Voice of Customer (VoC) insights and CX measurement.

Market Research & Campaign Optimization:

• Conduct in-depth market research to understand customer behavior and competitive landscapes.
• Evaluate and optimize marketing campaigns across digital and traditional channels to improve ROI and KPIs.

CX Operating Models:

• Design and implement CX Operating Models for large-scale organizations, ensuring alignment with client goals.

Strategic Reporting & Stakeholder Engagement:

• Develop detailed reports and dashboards to present insights to senior stakeholders.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.

Qualifications:

• Bachelor s degree in Marketing, Business, Data Analytics, or a related field.
• 4+ years of experience in marketing analytics, preferably in a consulting or digital agency environment.
• Expertise in tools like Google Analytics, Tableau, SQL, and CRM platforms.
• Proven experience with Conversational Design, Contact Center platforms, and VoC tools.
• Strong understanding of CX strategies, digital marketing channels, and campaign optimization.

Key Skills:

• Advanced analytical and problem-solving skills.
• Proficiency in data visualization and storytelling.
• Strong communication and stakeholder management abilities.
• Ability to lead multiple projects in a fast-paced environment.