Marketing & Content Creator | Real Estate

Office Location: Dubai Media City, Dubai, UAE

Availability: Immediate joiner, Preferred

Position Overview

We are seeking a dynamic Marketing & Content Creator to join our brokerage and drive brand-growth, lead generation, and closing momentum. The ideal candidate blends creative visual media skills (photography/filming/editing) with strategic marketing acumen—and has the ability to translate the unique pulse of Dubai’s real estate market into engaging content and measurable campaigns.

Key Responsibilities

1. Visual Content Creation

• Produce high-quality photo and video content for property listings (stills, walk-throughs, drone, virtual tours) and for brand story-telling (corporate, community, lifestyle).
• Handle end-to-end editing: colour grading, motion graphics, sound, subtitling where relevant.
• Present a portfolio of past work at application stage (required).

2. Marketing Strategy & Implementation

• Develop a full marketing plan (digital + offline) aligned to our business goals: increasing listings, closing deals, growing brand recognition.
• Run digital campaigns across social media (Instagram, TikTok, LinkedIn, Facebook), SEO/SEM, email marketing, Google Ads.
• Oversee offline marketing: brochures, print materials, events, open houses, influencer collaborations, developer partnerships.

3. Sales & Listing Team Collaboration

• Work closely with sales/listing teams to ensure marketing activities are aligned with lead conversion and listing objectives.
• Ensure all marketing-generated leads are tracked, nurtured and handed off properly.
• Create dashboards/reporting to monitor lead funnel from marketing → sales.

4. Market Research & Competitive Intelligence

• Conduct ongoing research into Dubai’s real-estate market: buyer-personas, neighbourhood trends, developer activity, emerging digital channels.
• Analyse competitor marketing (what’s working, what’s not) and propose innovative tactics.

5. Digital Presence & Brand Consistency

• Manage and maintain the company website, listings on portals, social-media profiles.
• Ensure all touch-points reflect a consistent brand voice, visual identity and quality standard.

6. On-the-Ground Activations

• Conceptualise and execute offline activations: open houses, developer partner events, influencer collaborations, experiential campaigns.
• Coordinate logistics, creative direction, content capture, and post-event follow-up marketing.

7. Performance Tracking & Reporting

• Define and monitor key marketing KPIs: lead volume, cost per lead (CPL), conversion rate, brand engagement metrics, ROI.
• Deliver regular actionable reports (monthly/quarterly) with insights and recommendations for adjustment.

8. Compliance & Regulation

• Ensure marketing practices comply with local regulations (e.g., Real Estate Regulatory Agency (RERA) rules, UAE advertising laws, listing-portal guidelines).
• Work with legal/compliance team to review marketing materials as required.

9. Team Leadership & Agency Management

• Lead (or, when scaling, build) a small in-house marketing team and/or manage external agencies/freelancers.
• Mentor junior staff, assign creative tasks, review output quality, ensure deadlines are met.

Required Skills & Experience

• Proven experience (ideally 5+ years) in marketing for real-estate or property sector—Dubai/UAE experience preferred. 
• Strong photography and videography skills: shooting + post-production editing, portfolio required.
• Solid experience with digital marketing tools: social-media platforms, Google Ads, SEO/SEM, email automation, analytics. 
• Excellent collaboration skills: able to work with sales/listing teams, developers, event partners.
• Strategic thinker with ability to turn market research into actionable campaigns.
• Excellent communication skills in English (Arabic language skills a strong plus).
• Able to manage multiple channels, offline & digital, and track marketing-to-sales conversion.
• Awareness of UAE/Dubai real-estate regulation, advertising standards, listing portal best-practices.
• Bachelor’s degree in Marketing, Communications or related (preferred).