Marketing Content & Media Specialist

SCM Group North America looking for a Marketing Content & Media Specialist to join our team in Duluth, GA

The Marketing Specialist is responsible for supporting a range of marketing initiatives to promote the brand, products, and events for SCM Group North America, a world leader in industrial woodworking equipment. Chief responsibilities for this role will involve content creation, (photo, video and writing); as well as contributing to overall support for SCM Group Marketing programs, brand awareness, customer experience, promotions, communications, digital initiatives and tradeshow events.

Job Summary:

Under the direction of the Marketing Operations Manager, the Content & Media Specialist works as part of the SCM Marketing team with a focus on content creation (both traditional and digital) to support SCM Marketing initiatives. Duties include but are not limited to:

· Photography and video –

• · Capture and produce visual marketing content derived from real company activities such as installations, projects, demonstrations, and events.
• · Capture photos and videos at customer sites, events, and showrooms
• · Produce machine videos and demonstration materials
• · Edit video content and prepare marketing assets

· Support the development of customer case materials

· Maintain organized libraries of media assets

· Assist with media planning and publication in both traditional and digital formats.

· Supports and participates in overall Marketing activities such as, planning, setup, and execution of trade shows and events, including hands-on tasks, physical setup, and equipment handling.

Skills & Qualifications

The ideal candidate will be highly organized, creative, and detail-oriented, with experience in both traditional and digital marketing.

• Bachelor's degree in Marketing, Advertising, Graphic Design, Public Relations or similar business related field
• 3 - 5 years of marketing content creation or relevant work experience.
• Demonstrated expertise in video production and photography skills

· Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Lightroom preferred).

· Sound graphic design skills with the ability to create visually compelling marketing material across digital and print platforms.

o Proficient graphic editing skills

• Excellent written communication skills and strong attention to detail (writing and proofreading)
• Experience using CRM, CMS, SEO and digital advertising.
• Familiarity with digital communication channels and distributing marketing content across social media platforms and digital marketing channels.
• Proficiency in Microsoft Office and Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
• Ability and willingness to travel 25% of time throughout North America (US, Canada, Mexico) and potentially internationally (Italy)

Pay: From $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• This is a 100% in-office role. Are you willing and able to work in-office, Monday - Friday, regular business hours.
• This position will likely hire in at a salary in the mid $60,000 to low $70,000's range; depending on skills and experience. Does this meet your salary expectations? If not, please share a range that you are looking for.

Experience:

• Graphic Design & editing: 2 years (Preferred)
• Adobe Creative Cloud: 2 years (Preferred)

Ability to Commute:

• Duluth, GA 30096 (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person