Marketing Content Specialist

Job Description – Marketing Content Specialist

Position Title: Marketing Content Specialist

Reports To: Marketing Director

Location: Charlotte-Hybrid Position

Pay Range: $45,000-55,000 (Based on Experience)

Why You’ll Love Working Here

At Spidexx Pest Control, we believe people are our greatest strength. We’re committed to creating a supportive, collaborative, and growth-oriented environment where every team member can thrive.

Here’s what you can expect when you join us:

• A Positive Culture: A values-driven workplace built on respect, integrity, and teamwork.
• Growth Opportunities: Training, mentorship, and clear paths for career advancement.
• Collaboration: A close-knit team where your creativity is valued and your contributions matter.
• Impactful Work: You’ll shape how we show up to customers and communities through compelling, high-quality content.
• Recognition: We celebrate wins together and recognize milestones and achievements.

Position Overview

The Marketing Content Specialist plays a key role in creating engaging, consistent, and visually appealing content across multiple pest control brands that share ownership and a collaborative team.

Reporting to the Marketing Director, this role focuses on executing and maintaining high-quality content across digital channels including social media, websites, email campaigns, and print materials. The position requires both creative and hands-on work—capturing real, authentic moments in the field with our technicians and customers to highlight what makes our brands stand out.

The ideal candidate is a creative storyteller, strong writer, and visual thinker who enjoys collaborating, problem-solving, and bringing fresh ideas to life.

Key ResponsibilitiesContent Creation & Management

• Develop and manage a steady stream of content for social media, websites, blogs, and email campaigns across brands.
• Platforms include, but are not limited to, TikTok, LinkedIn, Instagram, and Facebook.
• Write and edit engaging, on-brand copy that fits each brand’s tone and customer base.
• Create and edit simple, professional graphics and layouts using Canva or Adobe Creative Suite.
• Maintain the marketing content calendar to ensure balance and consistency across all brands.

Social Media & Field Content

• Capture photo and video content on-site with technicians and customers to showcase real experiences and brand authenticity.
• Travel locally to nearby routes, neighborhoods, or properties as needed for in-field content creation.
• Manage day-to-day posting and community engagement across all social platforms.
• Collaborate with the Marketing Director to brainstorm seasonal and creative campaign ideas.

AI & Innovation

• Use AI tools to streamline content creation, editing, and scheduling processes.
• Stay up to date on emerging AI and marketing technologies to improve creativity, workflow efficiency, and performance analytics.

Brand Consistency & Quality Control

• Ensure all content aligns with brand standards, messaging, and visual identity.
• Proofread and review materials before publication or distribution.
• Support overall quality and consistency across all brand channels and marketing materials.

Customer Engagement & Reputation

• Monitor and respond to customer reviews and social media interactions with professionalism and empathy.
• Highlight customer testimonials, community involvement, and success stories through creative storytelling.

Team Collaboration

• Work closely with the Marketing Director and cross-functional teams to support ongoing projects and campaigns.
• Participate in brainstorming sessions, monthly marketing meetings, and creative planning discussions.

Qualifications

• 1-3+ years of experience in content creation, marketing, communications, or a related field.
• Strong writing, editing, and storytelling skills with attention to tone and detail.
• Experience managing content calendars and publishing across multiple platforms.
• Experience in Canva or Adobe Creative Suite.
• Comfortable being on-site and creating content in the field with technicians and customers.
• Excellent organization and time management skills.
• Highly self-motivated and organized, with excellent communication skills and the ability to stay on task in a flexible, hybrid work setting.
• Must be located near the Charlotte or Charleston Spidexx branch and available for occasional travel for different events, brand photoshoots, and capturing content.
• Bachelor's degree in Marketing/Communications or related field preferred.

Bonus Skills:

• Experience with video editing and short-form video content (Reels, TikTok).
• Familiarity with SEO and digital content strategy.
• Knowledge of AI tools for writing, design, and content automation.
• Experience with paid advertising platforms (Meta, Google) or analytics tools.

Core Competencies

• Creative storytelling and visual communication
• Writing and editing excellence
• Social media and field content production
• Brand consistency and attention to detail
• Adaptability and innovation
• Organization and multitasking
• Collaboration and communication

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Social media management: 1 year (Required)

Ability to Commute:

• Charlotte, NC 28208 (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in Charlotte, NC 28208