Marketing Content Specialist

MedEvolve is transforming the healthcare revenue cycle through intelligent automation, actionable analytics, and modern workflow optimization. The Marketing Content Specialist will play a critical role in amplifying our mission by creating compelling, educational, and conversion-focused content that helps healthcare organizations understand the financial and operational impact of our solutions.

This role supports MedEvolve’s brand, demand generation programs, sales enablement, and customer marketing. The ideal candidate is a strong storyteller who can capture MedEvolve’s brand voice and translate the company’s technology solutions (specifically AI-driven workflow automation and analytics) and key revenue cycle concepts into clear, engaging content for different personas, including executives and revenue cycle leaders at various types of healthcare organizations.

Key Responsibilities

Content Creation & Storytelling

• Develop high-quality content that communicates MedEvolve’s value across the healthcare revenue cycle, including blogs, case studies, whitepapers, ROI summaries, product one-pagers, landing pages, and email sequences.
• Write content that supports the full customer journey—from lead > deal > new client > onboarding > adoption > expansion > advocacy
• Translate product capabilities (e.g., AI-driven workflow automation, intelligent analytics, practice management software) into compelling value-based messaging.
• Collaborate with subject-matter experts to create industry insights, best practices, and success stories from MedEvolve clients.

Demand Generation & Campaign Support

• Develop content for multi-touch demand-gen campaigns aligned with key personas such as CEOs, CFOs, and Revenue Cycle Directors).
• Support paid media, email nurtures, webinars, and events with persuasive, audience-specific messaging.
• Create content that drives pipeline growth and supports the full buyer journey

SEO & Web Optimization

• Conduct keyword research tailored to key healthcare RCM topics and MedEvolve’s product positioning.
• Optimize web content to increase organic traffic and search visibility.
• Monitor content performance and make data-driven recommendations to refine strategy.

Sales Enablement

• Partner with Sales and RevOps to create assets such as pitch decks, case studies, ROI narratives, and competitive comparison sheets.
• Support consistency across messaging used by SDRs, AEs, and onboarding teams.
• Help maintain a structured content library accessible to the GTM organization.

Product & Customer Marketing Collaboration

• Assist in product launch messaging, release notes, and feature announcements.
• Develop customer-facing content that increases adoption and highlights outcomes, including customer stories, testimonials, and video scripts.

Content Management & Publishing

• Manage the editorial calendar aligned with major campaigns, conferences (e.g., HFMA, MGMA), and product initiatives.
• Publish and manage content on MedEvolve’s website, LinkedIn, and email platforms.
• Ensure all content aligns with MedEvolve’s voice: clear, authoritative, and insight driven.