Marketing Coordinator

Job Summary
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness and engagement across multiple channels. This role requires a blend of creativity and analytical skills, as you will be involved in various aspects of marketing including digital, content, and performance marketing. You will work closely with cross-functional teams to ensure alignment on marketing initiatives and contribute to the overall growth of the organization.

Responsibilities

• Develop and implement multichannel marketing campaigns across digital platforms, print advertising, and social media.
• Conduct market research to identify trends and insights that inform marketing strategies.
• Manage SEO efforts to enhance website visibility and improve organic search rankings.
• Create engaging content for various platforms including blogs, social media, email newsletters, and website pages using WordPress.
• Utilize analytics tools such as Google Analytics to track campaign performance and optimize strategies accordingly.
• Collaborate with the sales team to align marketing efforts with sales objectives and support advertising sales initiatives.
• Oversee email marketing campaigns, ensuring effective messaging and audience targeting.
• Assist in budgeting for marketing initiatives while tracking expenditures to ensure adherence to budget constraints.
• Utilize Adobe Creative Suite for designing promotional materials and graphics that resonate with target audiences.
• Implement marketing automation tools to streamline processes and enhance efficiency in campaign execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, content marketing, B2B marketing, or performance marketing.
• Strong knowledge of SEO best practices, Google AdWords, Facebook Advertising, and analytics tools.
• Proficiency in Adobe Creative Suite for design purposes.
• Familiarity with HTML is a plus for managing web content effectively.
• Excellent copywriting skills with the ability to create compelling content tailored for different audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Demonstrated ability to work collaboratively within a team environment as well as independently when required.
• A passion for e-commerce trends and innovative marketing strategies. Join our team as a Marketing Coordinator where you can leverage your skills in a fast-paced environment while contributing to exciting projects that shape our brand's future.

Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Pay: $26.44 - $31.25 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance
• Work from home stipend

Ability to Commute:

• Hoffman Estates, IL 60169 (Required)

Work Location: Hybrid remote in Hoffman Estates, IL 60169