Marketing Coordinator

Key Responsibilities

• Assist in the execution and management of marketing strategies and plans for CPG’s portfolio to drive business growth and meet business goals.
• Plan and implement marketing campaigns for promotions, product launches, and new shop openings.
• Contribute to both traditional and digital/social marketing initiatives.
• Assist in planning, creation, and management of social media content.
• Help in managing digital/social marketing platforms and ensuring content aligns with business goals.
• Source and manage agencies and vendors based on marketing needs.
• Ensure that the agencies deliver high-quality outputs within deadlines.
• Assist in tracking and managing the marketing budget.
• Analyze and report on marketing spending to ensure campaigns stay within budget.
• Work closely with the Operations teams and other departments to understand business needs and enhance marketing department efficiency.
• Help enhance the consumer journey and manage customer relationships and databases using marketing best practices.
• Conduct industry and competitive research to keep the company informed of trends and competitors.
• Assist in media and KOL (Key Opinion Leader) relationship management.
• Support the content creation process with KOLs to ensure high-quality collaborations.
• Assist in planning, managing, and executing offline events, ensuring high-quality agency deliverables and executions, including media and consumer-facing events.
• Stay up to date with emerging marketing trends and technologies to ensure the company remains competitive in digital and traditional marketing innovation.

Physical Working Conditions:

Office-based role with frequent computer use for planning and content creation.

Standard office hours with occasional flexibility required for event planning, product launches, and campaigns.

Qualifications/Requirements:

Education:

· A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.

· Additional certifications in digital marketing or related areas are a plus.

Experience:

· Minimum of 2 years of marketing experience, including at least 1 year in the UAE.

· Experience in both digital and traditional marketing.

· Hands-on experience working with KOLs on content creation and relationship management.

· Proven ability to work with and manage agency partners and vendors.

Skills:

· Strong campaign and project management skills.

· Excellent analytical, decision-making, and problem-solving skills with a keen attention to detail.

· Outstanding writing, communication, and presentation skills in English.

· High proficiency in MS Office Suite.

· Well-organized, with excellent communication and interpersonal skills.

· Ability to work well under pressure.

· Creative, proactive, and able to think outside the box.

· Strong work ethic, with the ability to work independently and demonstrate entrepreneurial spirit.

· Graphic design or video editing skills are a plus.

Job Type: Full-time

Application Question(s):

• Do you have marketing experience in F&B industry?
• How many years of marketing experience you have?
• What is your salary expectation?