Marketing Coordinator

ABS Tag & Title is a nationwide provider of (B2B) fleet vehicle title and registration services, serving customers across all 50 states. We are passionate about delivering accurate, efficient solutions while maintaining a people-focused culture. We’re looking for a creative and detail-oriented Marketing & Communications Coordinator to join our team. This entry-level role is perfect for someone who enjoys blending creativity with data, is comfortable using spreadsheets, and has an eye for design. You will manage our social media presence, create engaging content, support sales efforts, and make small updates to our website to ensure our online presence stays fresh and relevant. There will be a portion of this role’s time, energy, and efforts also devoted to doing the same for our smaller sister company, ATC Driveaway & Transport.

Essential Job Responsibilities:

• Content Creation:
  • Develop and design content for social media platforms (Facebook, LinkedIn) and company blog posts.
  • Write, edit, and proofread posts, graphics, and other marketing materials to ensure brand consistency.
• Social Media Management:
  • Manage LinkedIn and Facebook accounts, including scheduling posts, monitoring engagement, and suggesting ways to grow our audience.
  • Brainstorm and execute creative campaigns to promote company services and events.
• Analytics & Optimization:
  • Monitor and report on website and social media performance using Google Analytics and platform insights.
  • Make data-driven recommendations to improve engagement and lead generation.
• Website Updates:
  • Perform small website changes such as text updates, image replacements, and blog uploads.
• Administrative & Sales Support:
  • Assist with clerical tasks related to marketing campaigns and sales initiatives.
  • Help coordinate marketing materials for sales presentations and events.
• Collaboration:
  • Work closely with leadership and other departments to ensure marketing efforts align with companies’ goals.

Required Skills/Abilities:

• Proficient with spreadsheets (Excel or Google Sheets) and comfortable analyzing data.
• Strong graphic design skills (experience with Canva, Adobe Creative Suite, or similar tools a plus).
• Knowledge of social media management tools and basic understanding of Google Analytics.
• Highly organized and detail-oriented with excellent written and verbal communication skills.
• Creative thinker who can take initiative and bring fresh ideas.
• Comfortable handling multiple tasks and shifting priorities.
• Basic knowledge of SEO principles preferred.
• Experience with website CMS preferred (WordPress or similar).

Education and Experience:

• High School graduate or equivalent education required.
• Two-year or Four-year undergraduate degree preferred.

Other Requirements:

• Must be able to operate standard office equipment including computers, fax machines, copiers, printers, and telephones.

• Will consistently work in a well-illuminated and temperature-controlled office setting.

• The role requires sitting for roughly 90 percent of the day, with the remaining time spent walking or standing.

• Involves long periods of looking at a backlit computer monitor, concentrating and paying attention to details.