Marketing Coordinator

ANIMATE CATEGORY COMMUNITIES & PRODUCT MANAGEMENT

• Animate Accessories & Leather Goods communities to drive business and reinforce level of knowledge and engagement of local teams
• Ensure smooth implementation and coordination of 360 Action plan for the category with Commercial, Communications and VM teams; at both Regional and Market level
• Development of sales tools (Product News, Competition Mapping, Trainings)
• Development and coordination of Regional Launch Plan
• Develop specific training tools with Learning & Development department
• Elaborate monthly/yearly/ad hoc reports and analysis, follow-up product performances with actions

PRODUCT LAUNCH & DEVELOP EXCLUSIVITIES:

• Implement & coordinate product launch plan, work closely with commercial, communication, visual merchandising, CRM, Client Services, L&D teams
• Key contribution to yearly product forecast exercise with close collaboration with Supply Chain & Markets
• Train and support local markets
• Track and share novelties performances with stakeholders regularly
• E-commerce implementation follow-ups
• Brief and work in collaboration with Central Marketing to develop Middle-East exclusivities based on clients and design research

COMPETITION & MARKET ENVIRONMENT ANALYSIS

• Capture market insights (economy, demographics, technology, trends)
• Develop Competition decks across each Accessories subcategories
• Research and understand market needs, competition landscape and customer insights. Identify opportunities and come up with action plans on regular basis with the support of Product Manager