Marketing Coordinator

Ideal Partners Staffing is seeking a digitally savvy Marketing Coordinator to support the growth of our online presence, campaigns, and customer engagement initiatives. This role supports the Digital Development team by coordinating day-to-day marketing operations, content creation, and campaign performance tracking, helping us enhance customer experience and elevate the brand across digital platforms.

Key Responsibilities:

• Coordinate and assist with digital marketing campaigns across email, social media, website, and paid/organic channels.
• Maintain and update web content, landing pages, press releases, and blog posts in collaboration with internal teams and external partners.
• Help manage marketing automation workflows and contact lists (HubSpot).
• Support content creation, including copywriting, graphics, videos, and digital assets for campaigns, social media, and internal communications.
• Track key performance metrics (website traffic, conversions, engagement, email performance, etc.) and prepare monthly reports.
• Assist with SEO research and keyword optimization for digital content.
• Coordinate photography, video shoots, and creative projects, ensuring brand consistency and attention to detail.
• Help organize and document customer testimonials and case studies.
• Collaborate with sales and operations teams to ensure digital campaigns support business goals.
• Coordinate marketing/sales events, including logistics, materials, and on-site support.
• Manage co-op marketing resources, including entering claims and tracking reimbursements.
• Support clients with website access, granting and assisting with credentials and troubleshooting access issues.

Qualifications:

• Bachelor’s degree in Graphic Design, Videography, Marketing, Communications, Digital Media, or related field (or equivalent experience).
• 1–3 years of experience in digital marketing or marketing coordination.
• Proficiency with marketing platforms (HubSpot, Google Analytics, Meta Business Suite, etc.).
• Working knowledge of SEO, Google Ads, and social media management tools.
• Design or editing skills using Photoshop, Illustrator, InDesign, and/or video editing software.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.

Preferred Skills:

• Strong understanding of digital marketing, branding, and a variety of tactics to achieve different communication goals.
• Excellent creativity with the ability to think outside the box and develop innovative solutions.
• Comfortable with new technologies and adaptable to evolving tools and platforms.
• Positive and professional attitude, representing our department to internal and external stakeholders.

Benefits:

• Comprehensive benefits including health, dental, vision, 401(k), paid time off, and professional development support.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person