Marketing Coordinator

Job Title: Marketing Specialist – Pain Management Practice

Location: Lyndhurst, NJ

Job Type: Full - Time (On-site or Hybrid, )

Reports to: Practice Manager / Medical Director

About Us:

We are a well-established, patient-focused pain management practice located in Lyndhurst, NJ, committed to improving the quality of life for our patients through advanced, personalized care. We are seeking a creative, results-driven Marketing Specialist to help grow our patient base, strengthen community outreach, and expand our digital presence.

Position Overview:

The Marketing Specialist will be responsible for developing and executing marketing strategies to promote the practice’s services, enhance brand awareness, and increase patient volume. This role requires a mix of healthcare marketing knowledge, digital marketing skills, and community outreach experience.

Key Responsibilities:

Focus on Door to Door or grass roots marketing - visiting different medical practices and introducing our practice and brand,

Marketing & Brand Strategy

Develop and implement marketing plans to drive patient acquisition and retention.

Maintain consistent brand messaging across all channels (digital, print, in-office).

Conduct market research to identify trends, competitors, and local opportunities.

Digital Marketing

Manage and grow the practice’s online presence

Coordinate and monitor paid advertising campaigns (Google Ads, Facebook/Instagram ads).

Create and schedule engaging social media content and email newsletters.

Community Outreach & Networking

Build and maintain relationships with referring physicians, chiropractors, physical therapists, and

local health providers.

Attend local health fairs, networking events, and community outreach opportunities to promote

services.

Coordinate and promote educational seminars or webinars hosted by the practice.

Patient Engagement

Develop patient education materials and manage online reputation (responding to reviews and feedback).

Track and report on marketing KPIs such as new patient leads, referral sources, and campaign ROI.

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance

Work Location: Hybrid remote in Lyndhurst, NJ 07071