Marketing Coordinator

Job Overview
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive impactful marketing initiatives across multiple channels, ensuring brand consistency and engaging audiences effectively. Your enthusiasm for digital marketing, combined with your strategic mindset, will help elevate our brand presence and support business growth. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while contributing to innovative marketing campaigns that resonate with diverse audiences.

Duties

• Develop and execute multichannel marketing strategies that include social media marketing, content marketing, email marketing, and print advertising to maximize reach and engagement.
• Manage and optimize digital campaigns using tools such as Google AdWords, Facebook Advertising, and marketing automation platforms to boost performance and ROI.
• Conduct research on industry trends, competitor activities, and target audiences to inform campaign planning and content creation.
• Create compelling copy for various platforms, including websites, social media posts, email newsletters, and advertising materials.
• Oversee website content management using WordPress and implement HTML adjustments when necessary to enhance user experience.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure success and identify areas for improvement.
• Coordinate with product management teams to align marketing efforts with product launches and updates.
• Assist in budgeting processes for campaigns, ensuring optimal allocation of resources across channels.
• Collaborate with creative teams utilizing Adobe Creative Suite to produce visually appealing marketing materials.
• Support sales initiatives by developing promotional content that drives advertising sales and customer engagement.
• Implement SEO best practices to improve organic search rankings and increase website traffic.
• Manage email marketing campaigns from creation through deployment, tracking engagement metrics for continuous improvement.
• Maintain a consistent brand voice across all channels while tailoring messaging for B2B (business-to-business) audiences where applicable.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field preferred.
• Proven experience in digital marketing, social media management, or content creation is highly desirable.
• Strong knowledge of SEO strategies, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content development.
• Familiarity with WordPress CMS platform and basic HTML coding skills.
• Excellent research skills coupled with the ability to analyze data for actionable insights.
• Exceptional copywriting skills with an eye for detail and clarity.
• Experience in performance marketing campaigns aimed at increasing conversions and engagement.
• Knowledge of E-commerce platforms and print advertising methods is a plus.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong teamwork ethic combined with proactive communication skills to collaborate effectively across departments. Join us as a Marketing Coordinator where your creativity meets strategic execution! Bring your passion for digital innovation into a role that challenges you daily while supporting your professional growth in a vibrant work environment dedicated to excellence.

Job Type: Full-time

Pay: $46,665.11 - $56,198.84 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person