Marketing Coordinator

Project Management

• Coordinate multiple projects from conception to completion
• Develop and maintain project timelines and milestone tracking
• Utilize project management tools to ensure efficient workflows

Content Creation & Strategy

• Develop compelling copy for paid search campaigns that drive conversions
• Write engaging email marketing campaigns that nurture guest relationships
• Craft website content that informs, inspires, and converts visitors
• Develop content calendars aligned with marketing initiatives and seasonal campaigns
• Optimize content for AI and SEO to improve organic search performance
• A/B test headlines, copy, and calls-to-action to improve campaign performance
• Manage content across CMS platforms and digital marketing tools

Digital Marketing Coordination

• Website content management using a CMS platform
• Create and run website and digital ad A/B tests
• Support digital ad creation and management
• Listing management for online travel directories
• Monitor guest reviews from reputation management

Strategic Support

• Create and implement content on various digital platforms
• Support SEO efforts
• Manage digital assets and ensure brand consistency

Analytics and Reporting

• Assist in configuring and generating monthly reports
• Track KPIs for digital marketing campaigns
• Assist in quantifying the benefits of our marketing efforts

Required Technical Skills

• Proficiency in project management software (like Basecamp)
• Experience with collaborative project tracking and reporting
• Proven ability to write for different channels, audiences, and purposes
• Understanding of content marketing best practices and SEO principles
• Experience with social media platforms and content management systems
• Intermediate Microsoft Office and Google Workspace skills
• Understanding of digital marketing best practices

Preferred Technical Competencies

• Certification in web analytics and digital marketing
• Knowledge of booking and reservation management systems
• Usage of graphic design tools like Canva or Photoshop

Qualifications

• Bachelor’s degree in Marketing, or equivalent experience
• 1-3 years of marketing or hospitality experience
• Demonstrated project management experience
• Strong digital literacy and comfort with emerging technology
• Excellent written and verbal communication skills
• Creative problem-solving abilities
• Detail-oriented with strong organizational skills

Lark is a leading, Michelin Key award-winning operator of boutique hotels under 150 keys in North America. Lark combines a tech-forward ethos, hands-on development expertise, and a people-first culture to maximize profitability for small to mid-sized hotels. Our portfolio of approximately 65 spirited properties delivers compelling guest experiences through distinctive branding, local storytelling, and thoughtful, place-based design. Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest Houses, AWOL, and Life House. The group also manages independent hotels across a diverse range of markets. For additional information about Lark, visit larkhospitality.com.