Marketing Coordinator

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Enrollment Marketing

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Non-Exempt

Hybrid 01 (On Campus 3-4 Days/Week)

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit represented by SEIU Local 500 - Provost & Enrollment Division. That means the terms and conditions of your employment are governed by university policy (including the Staff Personnel Policies Manual) and any collective bargaining agreement entered into between American University and SEIU Local 500 - Provost & Enrollment Division.

Summary:

The Marketing Coordinator supports the Enrollment Marketing & Communications team in executing recruitment communication strategies for prospective undergraduate students, their families, and counselors. Responsibilities include assisting with email and texting campaigns, updating admissions and financial aid webpages, producing marketing materials, and organizing digital assets. The position works under the supervision of the Director and collaborates closely with colleagues across the Office of Enrollment.

Essential Functions:

• Assist with creating, scheduling, and monitoring email and texting communications in the CRM system.

• Capture and report marketing analytics and data including, but not limited to, social media, email, paid promotion, and website traffic performance.

• Create output reports from CRM and CMS software.

• Assist in drafting and producing recruitment materials, including emails, letters, social media content, and basic print collateral.

• Schedule meetings, record meeting notes, and arrange meeting logistics.

• Assist in creating graphics or simple design elements

• Assist with recruitment event and logistics.

Competencies:

• Displaying Creativity.

• Serving Customers.

• Prioritizing and Organizing.

• Evaluating and Implementing Ideas.

• Driving Continuous Improvement.

Position Type/Expected Hours of Work:

• Full-time.

• 35 hours per week.

• Union-eligible position.

Salary Range:

• $30.22 - $32.97 per hour.

Required Education and Experience:

• Bachelor's degree.

• 0 - 2 years of experience in marketing, communications, customer experience, or related field.

• Foundational skills in writing, digital communication, and basic content management.

Preferred Education and Experience:

• Experience with Microsoft Office Suite and basic graphic design tools.

• Familiarity with Adobe Creative Cloud applications.

• Foundational understanding of HTML/CSS, CRM systems, or CMS platforms, specifically Salesforce Marketing Cloud.

• Experience in Higher Education.

• A willingness to adapt and learn how to find long-term solutions to complex problems.

Other Duties:

• Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.

• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.

• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• American University is an E-Verify employer.

Current American University Employees

American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site, email theworkline@american.edu.

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.