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Marketing Coordinator
JOB TITLE: Marketing Coordinator
DEPARTMENT: Marketing
REPORTS TO: Chief Financial Officer
FLSA STATUS: Non-Exempt
LOCATION: Paterson
POSITION SUMMARY:
The Marketing Coordinator supports Family Health Center’s (FHC) mission by helping share clear, engaging, and consistent messages with patients, staff, and the broader community. Reporting to the Chief Financial Officer, this entry‑level role focuses on coordinating and supporting day‑to‑day marketing activities across print, digital, and social media platforms. This position is ideal for someone who is organized, creative, and eager to learn. The Marketing Coordinator works closely with teams across the organization to help keep marketing efforts on track, up to date, and aligned with FHC’s values, supporting brand awareness, community storytelling, and events that strengthen FHC’s presence in the community.
DUTIES AND RESPONSIBILITIES:
Marketing Coordination & Execution
- Assist with the coordination and execution of marketing activities and campaigns across print, digital, and social media platforms.
- Help maintain marketing timelines, calendars, and project trackers to ensure materials are delivered on time.
- Support the CFO in organizing marketing priorities, schedules, and workflows.
Content & Materials Support
- Assist with the development and coordination of printed materials such as flyers, brochures, posters, and other outreach materials, including managing printing and inventory as needed.
- Support the creation and organization of digital content, including basic photography, video, and graphics.
- Help prepare marketing materials for events and initiatives, including emails, presentations, signage, ads, and promotional items.
Digital & Social Media Support
- Assist with maintaining and updating website content, including proofreading, basic edits, and posting updates.
- Support social media activities, including scheduling posts, monitoring engagement, and responding to messages as directed.
- Help support basic search engine optimization (SEO) efforts and coordinate website updates with external web vendors when needed.
Communications & Outreach
- Assist with drafting content such as announcements, newsletters, press releases, and internal communications.
- Help ensure that news, events, and updates are shared accurately and consistently across platforms.
- Support internal promotions and communications in collaboration with departments across the organization.
Tracking, Research & Reporting
- Assist with tracking basic marketing metrics and compiling reports on campaign performance and engagement.
- Support market research activities, including gathering information on community trends, outreach efforts, and comparable organizations.
- Help organize feedback and results to support continuous improvement of marketing efforts.
Coordination & Relationships
- Serve as a support contact for internal staff and external partners related to marketing projects.
- Assist with coordinating vendors, media contacts, sponsorships, and community partners as needed.
- Provide general administrative and project support related to marketing initiatives.
EDUCATION/EXPERIENCE/CERTIFICATIONS/LICENSES:
- Diploma or degree in marketing, communications, graphic design, or a related field (or equivalent combination of education and experience).
- Entry‑level experience or demonstrated interest in marketing, communications, social media, or content creation.
- Familiarity with marketing and design tools such as Canva and Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat.
- Experience or exposure to WordPress or similar website content management systems preferred.
- Familiarity with email marketing platforms (e.g., Brevo, Mailchimp, Constant Contact, or similar) is a plus.
- Basic experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube) and related publishing or scheduling tools.
- Working knowledge of the Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
- Strong written communication skills and attention to detail.
- Good organizational and time‑management skills, with the ability to manage multiple tasks and meet deadlines.
- Willingness to work occasional evenings or weekends to support events or outreach activities.
Family Health Center has the right to modify the duties and functions of the job description based on the needs of the organization.
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