Marketing Coordinator

Job Overview
We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will drive the execution of innovative marketing campaigns, manage digital content, and optimize our online presence to boost brand visibility and engagement. Your passion for digital marketing, combined with your creative flair and analytical mindset, will help propel our brand forward in a competitive landscape. This paid position offers an exciting opportunity to develop your skills across multiple marketing disciplines while contributing to impactful projects that reach diverse audiences.

Responsibilities

• Develop and implement comprehensive marketing strategies across digital channels including social media, email, and paid advertising campaigns.
• Manage content creation for websites, blogs, social media platforms, and email newsletters to ensure consistent brand messaging and high engagement levels.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and improve website traffic.
• Oversee social media management by scheduling posts, engaging with followers, and analyzing performance metrics on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Coordinate with design teams to produce compelling graphics using Adobe Creative Suite and Adobe Photoshop that align with campaign goals.
• Optimize conversion rates through testing strategies such as A/B testing, landing page improvements, and performance marketing techniques using Google Ads and Facebook Advertising.
• Monitor analytics via Google Analytics and other tools to evaluate campaign effectiveness, identify trends, and recommend data-driven improvements for ongoing campaigns.
• Support the management of marketing automation systems and content management systems like WordPress to streamline content deployment and customer engagement efforts.

Requirements

• Proven experience with SEO tools, Google Analytics, Google Ads (formerly AdWords), Facebook Advertising, SEM (Search Engine Marketing), and marketing automation platforms.
• Strong knowledge of digital marketing channels including social media management, email marketing, content creation, and performance marketing strategies.
• Proficiency in HTML, CSS, JavaScript, SQL or other technical skills that support website optimization and analytics integration.
• Demonstrated ability in graphic design using Adobe Photoshop or Adobe Creative Suite to produce visually appealing content.
• Excellent copywriting skills with an eye for compelling storytelling tailored for B2B (business-to-business) audiences.
• Familiarity with content management systems such as WordPress or similar platforms for website updates and content publishing.
• Ability to analyze data effectively using analytics tools to inform strategy adjustments and improve campaign ROI.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Join us as a Marketing Coordinator if you’re eager to leverage your digital marketing expertise in a fast-paced environment that values creativity, innovation, and results-driven thinking!

Pay: $21.00 - $27.00 per hour

Work Location: In person