Marketing Coordinator

Company Description

Tacos La Villa Mexican Grill, Inc. is a Mexican-inspired restaurant brand with over 10 locations throughout Kern County, California. Based in Bakersfield, we are known for delivering authentic, flavorful Mexican cuisine in a warm and welcoming environment.

As a growing company, we are passionate about providing excellent food and service to our community. Our team is driven by a commitment to quality, customer satisfaction, and creating memorable dining experiences across every location.

Role Overview

We are seeking a Marketing Coordinator to support and execute marketing initiatives across multiple restaurant locations. This role will work directly under the Marketing Director and is primarily focused on marketing coordination, campaign support, reporting, and analytics.

This is a great opportunity for someone looking to gain hands-on experience in digital marketing and grow within a fast-scaling organization.

Key Responsibilities:

Reporting & Analytics

• Track monthly marketing spend across platforms

• Compile and analyze key performance metrics:

• Impressions

• Reach

• Engagement

• Clicks

• Assist in estimating ROI and campaign performance

• Prepare clear, organized monthly reports for each store location

Campaign Support

• Assist in setting up and monitoring ad campaigns

• Track performance and flag underperforming campaigns

• Support execution of promotions and marketing initiatives

Organization & Systems

• Maintain campaign trackers, budget sheets, and dashboards

• Ensure accurate and consistent data entry across all locations

• Help keep marketing operations organized and scalable

Multi-Location Coordination

• Support marketing efforts across multiple restaurant locations

• Organize and track performance data by store

• Ensure consistency in reporting across all partners

Creative Support (Plus)

• Assist with marketing content creation and editing

• If you have graphic design experience, you may support the team with designing marketing materials (social media, flyers, promotional assets)

Qualifications

• Strong communication and writing skills

• Basic understanding of digital marketing (Meta Ads, Google Ads is a plus)

• Strong Excel / Google Sheets skills

• Detail-oriented and highly organized

• Comfortable working with data and performance metrics

• Strong time management and ability to meet deadlines

• Ability to collaborate in a fast-paced, on-site environment

Preferred:

• Bachelor's degree in Marketing, Communications, Business, or related field

• Experience in sales, event planning, or promotions

• Familiarity with Canva or other design tools

• Experience in restaurant or multi-location marketing

Nice to Have

• Experience running ad campaigns (even at a basic level)

• Graphic design experience (strong plus)

• Experience supporting local or multi-unit businesses

Growth Opportunity

This role offers strong potential for growth as we continue expanding across multiple locations. High-performing candidates may take on increased responsibility in campaign management and marketing strategy over time.

Compensation

• $20-$25/hour (based on experience)

• Performance-based increases over time

• Optional additional hours available in-store

Why Join Us

• Hands-on experience managing real marketing campaigns

• Opportunity to grow within a fast-expanding brand

• Exposure to multi-location marketing strategy

• Collaborative and supportive team environment