Marketing Coordinator – Email & Web

Marketing Coordinator – Email & Web

Seattle Boat Company is seeking a detail-oriented Marketing Coordinator to support email marketing and website management across our family of marine and lifestyle brands.

This role is ideal for a marketing professional who enjoys both creative and technical execution and is comfortable managing multiple projects in a fast-paced environment. The position focuses heavily on email campaign production, website updates, digital content management, and marketing coordination.

The ideal candidate is organized, dependable, time-sensitive, and highly detail-oriented, with a strong interest in outdoor and active lifestyle marketing.

Key Responsibilities

Email Marketing

• Build, schedule, test, and deploy email marketing campaigns using HubSpot or similar ESP platforms
• Manage and maintain the email marketing calendar
• Coordinate campaign assets, audience lists, CTAs, and workflows
• Draft, proofread, and format email content aligned with brand standards
• Assist with audience segmentation and database organization
• Execute A/B testing to improve engagement and conversion performance
• Monitor campaign metrics including open rates, click-through rates, and conversions
• Prepare regular performance reports and recommendations

Website Management & Digital Content

• Maintain and update website content across multiple brand websites
• Create and update landing pages, banners, forms, and promotional content
• Upload and optimize images and digital assets
• Conduct regular website QA for formatting issues, broken links, and content accuracy
• Support basic SEO implementation including metadata, alt text, and on-page optimization
• Ensure mobile responsiveness and overall user experience quality
• Format, publish & distribute press releases and blog content using established templates and SEO/AEO guidelines

Additional Marketing Support

• Assist with event marketing and promotional coordination
• Support light social media scheduling and content updates
• Collaborate with the marketing team on campaign execution and digital initiatives

Team Collaboration

• Communicate proactively with leadership to ensure tasks stay on track and priorities remain clear
• Coordinate with on-site and remote teams while staying aligned with the broader marketing department

Qualifications & Skills

Required

• 1–3 years of experience in email marketing, digital marketing, website management or related roles
• Experience with HubSpot, Mailchimp, WordPress, Wix, Shopify, or similar platforms
• Strong organizational skills with the ability to manage multiple tasks and deadlines

• Strong independent writing, editing, and proofreading skills.

• Ability to work independently within established systems and direction
• Ability to manage deadlines and multiple projects simultaneously

Preferred / Nice to Have

• Basic understanding of HTML/CSS is a plus
• Passion for being outdoors and on the water
• Experience boating

Working Style

This role prioritizes reliable execution and follow-through. While creativity is valued, success is measured by accuracy, timeliness, and consistency across marketing deliverables. Clear priorities, templates, and brand guidelines are provided.

Compensation

• $24-$26/hr DOE

Why Join Seattle Boat Company

Seattle Boat Company is a growing, family-owned business focused on creating exceptional experiences around boating and life on the water. Our brands span boat sales, marinas, service, watersports, and waterfront hospitality across the Pacific Northwest.

We offer a collaborative team environment, hands-on experience across multiple brands, and the opportunity to work in an industry centered around the outdoors, recreation, and active lifestyle experiences

Seattle Boat Company is an equal-opportunity employer. Employment decisions are based on merit and business needs, and not on the basis of race, color, religion, citizenship, marital status, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, veteran status, family care status, sex (which includes sexual harassment, gender harassment and harassment based on, pregnancy, childbirth, or related medical conditions) or any other basis protected by federal, state, or local law.