Marketing Coordinator I

At Sure Steel, Inc., we are more than just a construction company – we are builders of success, integrity, and innovation. We have established ourselves as a trusted leader in the steel fabrication and construction industry. Our commitment to excellence, safety, and customer satisfaction has earned us a reputation for delivering top-quality projects on time and within budget. Our team is dedicated to delivering innovative solutions to meet the unique needs of each project, ensuring safety, efficiency, and client satisfaction.

Overview

The Marketing Coordinator I will play a vital role in supporting the execution of marketing strategies and initiatives to promote Sure Steel's brand, products, and services. This entry-level position offers an excellent opportunity to gain valuable experience in marketing and communications within the construction industry.

Key Responsibilities

• Content Development:
• Assist in the creation and development of marketing content and collateral, including website copy, blog posts, social media posts, email newsletters, and promotional materials.
• Conduct research and gather information from internal stakeholders to create informative and engaging content that showcases Sure Steel's capabilities, projects, and expertise.
• Digital Marketing Support:
• Support digital marketing efforts, including website maintenance, content updates, and SEO optimization to improve online visibility and drive traffic to the company's website.
• Assist in managing social media platforms, including content scheduling, community engagement, and monitoring of social media analytics and performance metrics.
• Marketing Campaigns:
• Assist in the planning, execution, and tracking of marketing campaigns and initiatives, including email marketing, online advertising, and direct mail campaigns, to generate leads and increase brand awareness.
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials and assets for campaigns and promotions.
• Market Research and Analysis:
• Conduct market research and analysis to identify trends, customer needs, and competitive landscape, and provide insights and recommendations to inform marketing strategies and tactics.
• Monitor industry news, competitor activities, and market trends to stay informed and identify opportunities for Sure Steel to differentiate and position itself effectively in the market.
• Event Support:
• Provide logistical support for industry events, trade shows, conferences, and sponsorships, including booth setup, collateral preparation, and coordination of promotional activities.
• Assist in post-event follow-up and evaluation, including lead tracking, analysis of event metrics, and preparation of post-event reports and recommendations.
• Administrative Tasks:
• Perform various administrative tasks to support the marketing team, including scheduling meetings, maintaining marketing calendars, managing databases, and organizing marketing materials and assets.
• Assist with budget tracking, invoice processing, and other financial tasks related to marketing projects and initiatives.