Marketing Data Specialist

Avenue5 is growing, and we are in search of a marketing data specialist to join our dynamic team of Fivers!

About Us

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates’ successes and encourage them to raise the bar even higher

Summary of Responsibilities

We are seeking a motivated and detail-oriented individual to join our team as a Marketing Data Specialist. In this role, you will have the opportunity to learn and grow while supporting our marketing efforts through data analysis and insights. This is an excellent opportunity for recent graduates or individuals looking to kick-start their career in marketing analytics and data science.

Primary Responsibilities and Objectives

Data Collection and Entry:

• Assist in gathering and organizing marketing data from various sources, including CRM systems, social media platforms, web analytics tools, internal Business Intelligence dashboards and other tools.

• Ensure data accuracy and integrity through thorough validation and verification processes.

• Input data into relevant databases and systems, maintaining consistency and completeness.

Data Analysis:

• Support senior team members in analyzing marketing campaign performance metrics, such as click-through rates, conversion rates, engagement metrics, cost conversions, and ROI.

• Assist in segmenting customer data and creating internal reporting based on geographic, behavioral, and psychographic attributes.

• Learn and apply basic statistical techniques as well as excel skills to identify trends and patterns in the data.

Reporting and Documentation:

• Help prepare reports and presentations summarizing key marketing metrics and findings.

• Maintain documentation of data collection processes, methodologies, and results for future reference.

• Collaborate with team members to ensure clear communication of data insights and recommendations.

Assistance in Optimization Efforts:

• Support A/B testing and experimentation initiatives under the guidance of senior team members.

• Assist in monitoring ongoing experiments and documenting results for analysis.

• Contribute ideas and suggestions for optimizing marketing campaigns based on data-driven insights.

Learning and Development:

• Actively engage in training sessions and educational opportunities to enhance skills in data analysis, statistical methods, and marketing principles.

• Stay updated on multi-family and basic marketing industry trends and best practices in marketing analytics and data science.

• Seek feedback from peers and supervisors to continuously improve performance and expertise.

Education and Experience

• Bachelor’s degree in marketing, Statistics, Data Analytics, Digital Marketing, or a related field is strongly preferred.

• Basic understanding of statistical concepts and methodologies is required.

• Three to five years of experience with managing online review sites, social media, reputation management practices, website presence, and lead management required

• Experience in the Yardi Suite of products, RealPage, or other equivalent systems is plus

• Experience using AI and machine learning to drive data-driven insights that inform and optimize our marketing strategy

• Some experience working in a digital, creative, and branding agency experience is a plus

• Basic knowledge of project management software such as Wrike is preferred

• Experience in Google Drive, Google Docs, Google Analytics, Google Search Console, Microsoft Clarity, and Google Ads is preferred

Skills and Requirements

• Strong analytical and problem-solving skills, with a passion for working with data is required

• Mastery in Microsoft Excel is required. Intermediate to advanced level knowledge of other MS Office Suite including Outlook, Word, PowerPoint is required.

• Excellent written and verbal communication skills

• Exceptional project management skills are required

• Entrepreneurial mindset and go-getter attitude with proven ability to work independently as well as in a team setting

• Ability to maintain a positive demeanor, voracious appetite to learn new things, and excellent professional judgment

• Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses if assigned

Scheduling

• Required to maintain a regular 8am – 5pm schedule with a hybrid work schedule

Environment

• Exposure to an environment typically found in an office building.

Physical Requirements

Avenue5 will make reasonable accommodations to enable individuals with disabilities to perform essential functions. These functions include, but are not limited to:

• Ability to lift, push, and pull up to 25 pounds

• Hearing and visual ability to observe and detect signs of emergency required

• Must be able to sit, stand, reach, bend, and stoop for extended periods

• Talking and expressing or exchanging ideas using the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

• Perceiving the nature of sounds at normal speaking levels with or without correction

• Ability to receive detailed information through oral communication, and to make the discriminations in sound

• Visual requirements including color, depth perception, and field vision

• Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct.

• Ability to tolerate stressful situations

• Ability to work under minimal to moderate supervision

This job description is not an all-inclusive list of functions and tasks. Over the length of employment, these functions and tasks may change.

Diversity

Diversity creates a healthier atmosphere: Avenue5 is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.