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Marketing - Digital Marketing Manager
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Salary
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- 01-May Years
- Full Time
- Santacruz (West), Mumbai, Maharashtra 400054
- As per industry standard
- Reporting HR Contact Details
- hr@ftv.ind.in
- Opening - 1 Positions
Job Description
- We are looking for an innovative and results-driven Digital Marketing Manager to join the MDO team at Fashion TV .
- In this role, you will develop and implement data-driven digital marketing strategies to enhance Fashion TV’s online presence and engagement, while driving brand visibility .
- You will oversee and execute digital marketing campaigns across multiple platforms, ensuring optimal performance and aligning with business goals .
- The role also involves driving audience growth, collaborating with content teams to create compelling digital content, and staying ahead of industry trends to maintain Fashion TV’s competitive edge .
- Additionally, you will monitor and analyze the performance of digital campaigns, adjusting strategies to maximize ROI .
- Working closely with cross-functional teams, you will ensure cohesive and effective campaigns that amplify brand awareness .
- You will also manage digital marketing budgets, ensuring cost-effective campaigns that make the maximum impact, and provide regular performance reports to senior management for continuous optimization .
Key Responsibility Areas
- The Digital Marketing Manager will create and implement strategies to boost brand awareness, audience engagement, and lead generation across digital channels .
- You will oversee content creation, working with creative teams to produce visuals, videos, and written content aligned with Fashion TV’s brand .
- Managing social media presence on platforms like Instagram, Facebook, YouTube, and TikTok, you’ll ensure consistent messaging and strong engagement .
- You’ll handle paid media campaigns, ensuring optimal ROI, and monitor KPIs to optimize campaign performance .
- Focusing on SEO and SEM, you will drive traffic and improve organic search rankings .
- Collaborating with influencers and partners, you’ll drive cross-platform engagement and promote Fashion TV’s content .
- Additionally, you’ll manage email marketing campaigns and stay updated on industry trends to keep Fashion TV’s digital strategy innovative and competitive .
Qualifications
- Degree in marketing or any related field
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