MARKETING DIRECTOR

Location: Rockville, Maryland
Job Type: Permanent
Compensation Range: $100,000 - 120,000 per year

A growing law firm is seeking a strategic and data-driven Marketing Director to lead its client acquisition and brand growth initiatives. We are looking for a hands-on leader who can not only build a comprehensive marketing plan but also execute it, taking full ownership of the budget and results. The ideal candidate will be a true hybrid of a strategist and a doer.

This is a high-impact role where you will be tasked with building the firm's marketing infrastructure from the ground up, with a focus on a consumer-focused practice (e.g., family law, estate, elder law).

**Remote with Quarterly Travel to Maryland

Responsibilities:

• Own the Strategy and Budget: You will be responsible for creating and presenting a data-backed marketing plan to leadership and managing a budget of at least $300,000. Your primary goal will be to drive a clear return on investment and demonstrate how your decisions increase the firm's gross revenue.
• Drive Metrics That Matter: Your success will be measured by your ability to improve key metrics such as cost per lead, cost per qualified lead, and time to close. You must have a deep understanding of how marketing efforts directly correlate with sales and new client acquisition.
• Lead and Mentor a Team: You will manage a marketing specialist and serve as a mentor, guiding them on day-to-day execution.
• Vendor and Program Management: You will not need to be an expert in building SEO programs or websites from scratch, but you must have a strong understanding of how these programs work. You will be responsible for identifying, vetting, and managing external vendors to ensure they meet performance goals and maximize ROI.
• Innovate and Execute: We need a leader who can both think big and get their hands dirty. You will be expected to leverage newer technologies to enhance client experience and targeting, then back up your decisions with clear, actionable results.

Qualifications:

• Management Experience: A minimum of 5 years of experience in a management-level role, with a proven track record of managing direct reports.
• Hands-On Budget Management: Demonstrated experience not just in following a budget, but in building, managing, and making strategic recommendations to grow it based on results.
• Consumer-Focused Marketing: Expertise in marketing for consumer-focused professional services. Experience in the legal industry is highly preferred, especially in higher-volume, consumer-facing fields.
• Results-Oriented: A track record of providing specific examples of how your actions led to measurable results (e.g., "I increased X by Y, which resulted in Z").
• Analytical Mindset: An understanding of the backend of marketing programs and the ability to back up your decisions with data, not just statistics. You can articulate how a click led to a result.
• Flexibility: Ability to travel to the Rockville, MD office once per quarter.

Skills:

• Strategic Planning
• Budget Ownership
• Management & Leadership
• Vendor Management

JOBID: 1102617
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.