Marketing Director

About the Company : AlwadiComs is committed to delivering quality and reliability in the Libyan market, fostering customer trust built over the years.

About the Role : The Marketing Manager will lead the development, execution, and evaluation of comprehensive marketing strategies that align with our company’s vision, long-standing reputation, and growth objectives in the Libyan market. This role requires a strategic thinker with strong leadership skills, capable of managing teams, coordinating with stakeholders, and ensuring our marketing initiatives are tailored to the unique dynamics of the local market.

Responsibilities :

• Develop, implement, and monitor annual marketing strategies to strengthen brand positioning and achieve business goals.
• Conduct market research to identify trends, competitor activities, and customer needs specific to the Libyan market.
• Oversee the development of marketing budgets and ensure cost-effective allocation of resources.
• Ensure consistent brand messaging across all platforms.
• Supervise the creation of engaging and relevant content for social media and website.
• Oversee the optimization of the company’s website for engagement, lead generation, and SEO performance.
• Plan, launch, and evaluate marketing campaigns across digital and traditional channels.
• Coordinate with marketing agencies and service providers to ensure campaign quality and timely delivery.
• Lead, mentor, and manage the marketing team to achieve departmental objectives.
• Collaborate with other departments, to align marketing efforts with overall business goals.
• Plan and manage corporate events, exhibitions, and promotional activities to enhance brand visibility.
• Monitor campaign performance and analyse marketing data.
• Prepare regular reports for senior management on marketing performance and market development.

Qualifications :

• A degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

Required Skills :

• Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads Manager, CRM systems).
• Excellent leadership and team management skills.
• Exceptional written and verbal communication in Arabic and English.
• Strong grasp of SEO, social media strategy, and content marketing.
• Proven ability to manage budgets and deliver measurable results.
• Strategic thinker with creativity and problem-solving skills.
• Ability to adapt marketing strategies to the cultural and business context of Libya.

Preferred Skills :

• Minimum 5 years of experience in marketing, including at least 2 years in a managerial or supervisory role.
• Proven track record of managing marketing activities in the Libyan or North African market.