Marketing Director

Freeman Mathis and Gary, LLP is a rapidly growing, national specialty litigation firm seeking a Director of Marketing to join our Atlanta office. The Director of Marketing is a senior leader responsible for driving the law firm’s national marketing strategy, brand positioning, and integrated marketing communications to support revenue growth, client engagement, and competitive differentiation. This role oversees a multi-functional marketing team and partners closely with firm leadership, practice-group leaders, and client-relations / business-development colleagues to execute best-in-class, data-driven, omni-channel campaigns that amplify the firm’s reputation and deliver measurable ROI. This leader combines strategic vision, operational excellence, digital fluency, and deep knowledge of professional-services marketing to elevate the firm’s market presence while ensuring alignment with the firm’s growth priorities.

Key Responsibilities:

• Strategic Leadership & Planning
• Develop and execute the national marketing strategy that supports firm-wide strategic goals, revenue targets, and industry initiatives.
• Lead annual marketing planning and budget development; set measurable objectives, KPIs, and performance benchmarks for all campaigns.
• Partner with executive and practice leadership to evolve the firm’s brand architecture, messaging, and thought-leadership positioning.
• Serve as the primary liaison between the Marketing Department and practice leadership to align marketing initiatives with business development priorities.

Integrated Marketing & Communications

• Oversee development of omni-channel campaigns (digital, content, events, social, paid media, sponsorships, PR) to increase brand awareness and client engagement.
• Ensure all brand messaging and visual identity are consistent across offices, practice sections, digital platforms, and client-facing materials.
• Lead strategy for content marketing, thought leadership, publications, and webinars to position the firm as a trusted advisor.
• Collaborate with public relations vendors on media relations and crisis communications.

Digital Transformation & Marketing Technology

• Champion digital marketing innovation, leveraging data analytics, SEO/SEM, CRM, and marketing-automation tools to optimize campaigns.
• Partner with IT and Operations to enhance marketing technology stack and client-insights reporting dashboards.
• Advance the firm’s website, social media, and digital advertising strategies to improve lead generation, conversion, and reputation.

Team Leadership & Development

• Manage and mentor a multi-disciplinary team of managers and specialists across:
• Digital Marketing
• Content & Communications
• Event Marketing
• Creative Design/Branding
• Marketing Operations
• Build a culture of collaboration, accountability, and continuous improvement; set clear KPIs for individual and team performance.
• Lead efforts in talent development, succession planning, and performance reviews.

Cross-Functional Collaboration

• Work closely with Business Development and Client Relations leadership to ensure marketing programs drive pipeline growth and client retention.
• Partner with Practice Section Leaders to provide tailored marketing strategies that support priority clients and sectors.
• Collaborate with Finance and Operations on budget optimization and ROI reporting.
• Analytics, Measurement & Reporting
• Establish a metrics-driven marketing approach; monitor ROI for all campaigns and initiatives.
• Deliver monthly and quarterly marketing performance dashboards to the executive team.
• Provide insights and recommendations for continuous improvement based on campaign data, client feedback, and market trends.

Key Performance Indicators (KPIs):

• Growth in qualified leads, client engagement, and pipeline contribution driven by marketing initiatives.
• Measurable ROI on campaigns and events, including increased conversion rates and revenue influence.
• Brand recognition and reputation metrics (e.g., rankings, media impressions, share of voice).
• Digital performance metrics: website traffic, SEO ranking, social engagement, email open/click-through rates.
• Team performance and employee engagement scores within the marketing department.
• Timeliness and accuracy of budget forecasting and spend management.

Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
• Experience: 10–15+ years of progressive marketing leadership experience, with at least 5 years in a senior management role within a large law firm or professional-services firm (legal, accounting, or consulting).
• Proven success leading integrated, data-driven marketing strategies that drive revenue and elevate brand reputation.
• Certificates / demonstrated expertise in digital marketing, CRM systems, marketing automation platforms, analytics tools, content-management platforms, project management programs.
• Strong leadership, influencing, and communication skills with the ability to manage cross-functional teams across multiple offices.
• Exceptional project-management skills with a track record of delivering results on time and within budget.
• High business acumen, financial discipline, and understanding of ROI-based decision-making.

Core Competencies:

• Strategic Thinking & Vision
• Leadership & Talent Development
• Business Acumen & Financial Savvy
• Client-Centric Mindset
• Digital Fluency & Innovation
• Collaboration & Influencing Skills
• Results Orientation & Accountability
• Excellent Communication & Executive Presence

Characteristics of those who are successful at FMG Law:

• Helpful, Congenial, Personable, Positive
• Unpretentious, Approachable, Respectful, Team Oriented
• Accountable, Takes Ownership, Corrects Mistakes
• Organized, Timely, Confidential, Responsive (within 24 hours)

What FMG Law offers employees:

• Competitive compensation
• Comprehensive benefits package including medical, dental, and vision
• HSA and FSA plans
• Work-life balance
• Generous PTO
• 401K plan including a 3% Employer Safe Harbor contribution
• Firm paid life insurance and long-term disability
• Employee Assistance Program
• Year-end bonuses and referral fee programs

EEO Statement:

Freeman Mathis & Gary, LLP (FMG) is committed to providing equal employment opportunities to all applicants and employees by maintaining a workplace free of discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status as provided by law. FMG complies with all applicable federal, state, and local laws. This position is subject to our drug free workplace policy, which includes the ability to pass a pre employment drug screen. Employees may be subject to reasonable suspicion drug testing in accordance with Firm policies outlined in the Employee Handbook.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.