Marketing Director

You Will:

• Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
• Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
• Create strategy and resulting campaigns for nurturing sales leads to close.
• Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
• Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
• Interpret marketing performance analyses to determine strategies for future success.
• Innovate new ideas that increase lead generation and conversion.