Marketing Director

POWR is Most-Watched entertainment and influencer team in the Middle East — home to the region’s biggest creators, from YouTube to Snapchat to gaming. With over 150 millions of fans across platforms, POWR bridges culture, creativity, and brand partnerships to redefine how entertainment connects with audiences.

We’re looking for a Marketing Director who will take full ownership of POWR’s marketing vision — leading the strategy, execution, and performance of all creator campaigns, brand marketing, and audience growth initiatives.

You’ll guide the team that builds viral campaigns with POWR influencers, ensure every collaboration drives results, and shape how POWR’s brand is perceived across the region.

• Develop and lead the overall marketing strategy across influencer campaigns, brand storytelling, and digital channels.
• Manage and mentor the marketing team — including campaign managers, creative strategists, and coordinators.
• Work directly with POWR creators to build powerful campaign ideas and scripts that align brand goals with authentic content.
• Collaborate cross-functionally with the Sponsorship, PR, and Operations teams to ensure campaigns deliver measurable ROI.
• Oversee campaign calendars, budgets, and performance metrics , ensuring each campaign meets both creative and commercial targets.
• Strengthen POWR’s brand identity , ensuring consistency across all content, partnerships, and communications.
• Identify trends and new growth opportunities across platforms like YouTube, TikTok, X, and Snapchat.
• Represent the marketing department in leadership meetings, shaping long-term company strategy and positioning.

• Proven track record of leading successful influencer or digital marketing campaigns .
• Deep understanding of creator culture and what drives audience attention.
• A mix of strategic vision and creative instinct — able to go from boardroom planning to hands-on execution.
• Exceptional leadership, communication, and analytical skills.
• Fluent in Arabic and English .

• Lead one of the most influential entertainment brands in the Arab world.
• Work side-by-side with top creators and visionary leaders shaping the region’s creative industry.
• A high-impact role in a fast-growing company with global ambitions.
• Competitive compensation, growth potential, and a culture that rewards creativity and results.