Marketing Director

We are a global engagement marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.
Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live & virtual events, Strategic & digital communications and Consulting & community solutions.
We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

JOB OBJECTIVE

HSMAI Americas is seeking a strategic, results-driven Marketing Director to lead marketing initiatives that drive membership growth, event participation, and brand awareness. This role is ideal for a self-starter with strong digital skills, excellent communication abilities, and a passion for hospitality and association work.

The Marketing Director will shape and implement a comprehensive marketing strategy that aligns with HSMAI's mission to fuel sales, inspire marketing, distribution, and optimize revenue for hospitality professionals. They will serve as the brand steward for HSMAI Americas, ensuring consistency and alignment across all touchpoints while fostering collaboration with internal teams, volunteer leaders, external vendors, and HSMAI global regions. #LI-Remote

MAIN RESPONSIBILITIES

Strategic Leadership & Brand Stewardship:

• Develop and oversee execution of an integrated marketing strategy that supports HSMAI's strategic goals and elevates its brand across the Americas and globally.

• Serve as HSMAI's brand champion, ensuring visual and verbal consistency across all communications and campaigns.

Campaign Execution & Content Strategy:

• Plan, coordinate, and implement multi-channel marketing campaigns across email, web, social media, and digital advertising.

• Oversee content creation and editorial calendars; manage the development of promotional copy, graphics, and multimedia in collaboration with designers, writers, and vendors.

• Ensure alignment of content strategy with organizational goals and audience needs.
  

Digital Marketing & Analytics:

• Oversee HSMAI’s digital presence, including the website, email marketing, and social media platforms.

• Monitor and analyze campaign performance and web traffic using tools like Google Analytics and CRM Glue Up; provide regular reporting and recommend optimizations.

• Ensure consistent application of SEO, generative AI, and digital best practices.
  

Membership, Event & Product Marketing:

• Drive promotional efforts that support membership recruitment and retention, event attendance, and participation in HSMAI certifications and education programs.

• Collaborate with internal teams to craft compelling messaging and ensure effective promotion across member segments.
  

Public Relations & Media Coordination:

• Manage relationships with PR agencies and coordinate outreach with journalists, media partners, and influencers.

• Support PR activities onsite at major events, including interviews, photography, and press engagement.
  

Collaboration & Volunteer Engagement:

• Partner with HSMAI program managers, chapters, and regional teams (Europe, APAC, Middle East) to foster global brand alignment.

• Support volunteer leaders and advisory boards by amplifying their initiatives through HSMAI marketing channels.

• Encourage community-generated content and integrate it into HSMAI's broader content strategy.
  

Operations & Team Management:

• Manage timelines, deliverables, and budgets for all marketing projects.

• Oversee vendor relationships and contract management (designers, writers, digital tools).

• Use project management tools to ensure on-time, high-quality execution.

JOB REQUIREMENTS

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 5+ years of professional marketing experience, preferably in associations or the hospitality sector.
• Demonstrated ability to develop and execute strategic marketing and content plans.
• Strong digital marketing expertise, including email, SEO, social media, and website management.
• Excellent writing, editing, organizational, and project management skills.
• Proficiency with marketing platforms such as Mailchimp, Rasa, Smartsheet, Google Analytics, and social media scheduling tools.
Ability to work independently in a remote environment while managing multiple priorities.

PROFESSIONAL AND LEADERSHIP COMPETENCIES

SPECIFIC TECHNICAL SKILLS

Other Requirements

Benefits Summary

MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.

• PTO
• 13 paid company holidays, including closure Christmas Eve through New Year’s Day
• 401K
• Medical, dental, vision and supplementary insurances
• Employer-paid group life insurance, short-term and long-term disability
• Employer-paid family building benefit (fertility, adoption and surrogacy)
• Employer-paid mental health benefit
Pet discount program

Please reach out even if you do not meet all the criteria but are willing to learn and commit to one of our great roles. At MCI USA, we thrive on passion and believe that diverse perspectives make our team stronger. We are dedicated to fostering an inclusive environment with equal opportunities for everyone, regardless of race, color, religion, gender, sexual orientation, marital status, age or physical/mental ability.

We appreciate all who apply, though only those selected for an interview will be contacted. All applications remain confidential. MCI USA is proud to be an equal opportunity employer. If you need any accommodations during the application or interview process, please reach out to our senior vice president of people and culture.

MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!