Marketing Director

STA00085PO26

Communications and Marketing

Marketing

Marketing Director

M2 - Managerial

Marketing Director

Columbia

Richland

College of Social Work

COSW College of Social Work

G11

MRI - $69,913 $87,391 $104,870

Salary commensurate with qualifications.

SC

Full Time

37.5

12 months

Communication Services

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

The Director will ensure consistent, high-quality messaging across all platforms, enhance
the college’s academic reputation through targeted media relations, and promote research,
academic programs, and institutional news to diverse audiences. Additionally, the role
provides essential support for major college events—both on and off campus—ensuring
professional execution and alignment with the college’s strategic goals.

Responsible for planning, analysis, and implementation of communications projects in
support of the College of Social Work and the entities it serves, including managing and
directing the initiation, planning, execution, control, and closeout phases and work orders of
projects. Leads the proper development and execution of the communication plan.
Maintains and communicates reports of project status, manages expectations, and identifies
opportunities for follow-up work or new projects. Escalates issues that impact scope. Timing
or budget to leadership and works with them to obtain resources or facilitate planning as
needed.

Yes

30

Develops and executes the colleges strategic communications plan, ensuring university’s
content strategy and brand guidelines are followed, creates and oversees a variety of cross channel
content including but not limited to news stories, web content, videos, press releases, social content, newsletters, print publications, photos and op-eds. Develops and
assists in maintaining a master internal production calendar for managing content published
to the website, social media, videos, and overall press.

Yes

30

Provides comprehensive support both on and off campus events as required and directed
for all major college events. Enhances the academic reputation of the college through media
relations activities that promote research, academic programs, and news to multiple
audiences. Leads local and state media relations activities for the college and works with
others in Communications & Public Affairs to cultivate stories for national media pitches.
Creates and executes event promotion plans for the school. Assists USC’s AVP, Media and
External Engagement and the VP of Communications with crisis communications as
necessary.

Yes

20

Lead and manage a team of marketing and communication professionals to develop and
execute strategic initiatives that align with the institution’s brand identity, mission, and
values. Oversee the creation of cohesive messaging across digital and traditional platforms,
ensuring consistency in tone, visual identity, and institutional storytelling. Foster a
collaborative and innovative work environment, providing guidance and professional
development opportunities to enhance team performance and effectiveness in engaging
prospective students, alumni, and key stakeholders.

Yes

15

Accepts and performs other related duties as assigned. As applicable, will serve on college
or University level task forces and assist on special projects or initiatives.

Yes

5

No

Non-Essential

1

03/02/2026

02/20/2026

04/06/2026

No

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.