Marketing Director for Law Firm

Our personal injury law firm is seeking a Marketing Director who can take charge of our lead generation, branding, and digital presence and drive measurable growth and efficient client sign-ups.

This is a hands-on leadership role — not just a coordinator. You’ll oversee our digital campaigns, tv/radio, social media, and marketing strategy while managing a small internal team (social media coordinator + intake manager collaboration).
You’ll report directly to firm leadership and will have the freedom to build, track, and scale a modern PI marketing engine.

We are looking for someone with 5 years experience of results to lead our marketing department, including the day-to-day operations. This person will be results oriented and a go-getter.

• Lead Strategy & Reporting
• Create and execute a data-driven marketing plan to increase signed cases.
• Deliver clear weekly and monthly reports (lead flow, cost per lead, cost per signed case, ROI).
• Monitor lead quality and collaborate with intake to improve conversion.
• Digital Campaign Management
• Oversee Google Ads, Facebook/Instagram, YouTube, and SEO campaigns (directly or through vendors).
• Manage budgets of $20K–$50K/month and adjust allocations based on performance.
• Track signed-case ROI through CRM and analytics tools.
• Brand & Content Oversight
• Manage firm branding, creative direction, and content calendar.
• Supervise social media coordinator (content creation, engagement, reputation management).
• Ensure compliance with Texas Bar advertising rules and firm tone consistency.
• Vendor & Partnership Management
• Evaluate current vendors (PPC, SEO, video, lead-gen).
• Negotiate contracts, track results, and eliminate poor-performing vendors.
• Coordinate community sponsorships and local event visibility.
• Innovation & Automation
• Build dashboards integrating Google Analytics, call tracking, and CRM.
• Recommend automations or tech (Zapier, HubSpot, LeadDocket, etc.) to improve reporting.

Key Performance Indicators (KPIs)

• Cost per signed case (CPSC)
• Conversion rate (lead → signed)
• Lead volume growth per source
• Ad spend ROI (revenue vs. cost)
• Brand engagement (social reach, reviews, etc.)

Requirements

• 5+ years of digital marketing experience (preferably in legal, medical, or customer service)
• Proven success managing budgets of $15K+/month
• Hands-on experience with Google Ads, Meta Ads, GA4, and CRM integrations
• Strong analytical and reporting skills (Excel/Google Sheets proficiency required)
• Experience managing a small marketing or creative team
• Excellent written and verbal communication

Benefit:

• Base Salary
• Bonus potential based on performance
• 401(k) after eligibility period

Job Type: Full-time

Pay: $60,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Paid time off

Work Location: In person