Marketing Director: Outreach & Community Engagement

Unity Chiropractic – Multiple Locations in Murfreesboro, Fairview, Franklin, and Lenox Village

Full-Time | Competitive Salary + Tiered Commission | Growth-Focused Role

Unity Chiropractic is a high-volume, family-focused chiropractic group committed to helping our community thrive through holistic wellness. We are seeking a full-time Marketing Director whose sole focus is to increase new patient volume across all four clinics through community outreach, networking, partnerships, and event-based marketing.

If you love connecting with people, building relationships, and creating meaningful community impact—and you thrive in a target-driven environment—this is an incredible opportunity.

What You’ll Do (Key Responsibilities)Community Outreach (Primary Role)

• Attend multiple networking events weekly (BNI groups, Chamber events, meet-up groups, etc.)
• Build and maintain partnerships with local small businesses—gyms, coffee shops, vitamin stores, salons, etc.
• Distribute flyers and marketing materials in targeted neighborhoods, apartment complexes, and high-traffic areas
• Conduct weekly outreach visits to local organizations to promote Unity Chiropractic services

Local Events & Screenings

• Schedule and execute weekly in-person screenings at health fairs, vitamin shops, fitness studios, and community events
• Secure paid screening opportunities at festivals, farmer’s markets, expos, and community gatherings
• Set up booth/table displays and confidently engage with attendees to communicate our mission
• Book prepaid new patient appointments directly onsite
• Coordinate staff scheduling for larger events and ensure event-day performance

Performance & Tracking

• Track outreach numbers: conversations, leads, booked appointments, show rates, and conversions
• Collaborate with leadership to optimize messaging, offers, and outreach strategy
• Report weekly KPIs with full transparency
• Achieve consistent monthly new patient goals for each clinic location

Ideal Candidate

We’re looking for someone who is:

• Outgoing, charismatic, confident, and not afraid to start conversations
• Comfortable in a performance-driven role
• Self-motivated with strong time management
• Able to work evenings/weekends occasionally for events
• Passionate about holistic health and chiropractic care
• Organized and able to build systems to track outreach

Bonus: Experience in outside sales, fitness/wellness, events, chiropractic, or community engagement.

Compensation Structure (Competitive + Commission-Based)BASE SALARY:

$45,000–$60,000 annually (depending on experience)

COMMISSION STRUCTURE:

Designed to reward performance at every stage and align incentives with clinic growth.

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Application Question(s):

• This role requires attending networking groups and community events, sometimes in evenings or weekends. Are you comfortable with this?
• Are you comfortable working in a performance-driven environment where part of your compensation is commission-based?
• This role requires confidently approaching people in public settings. Please describe a time you initiated conversation with strangers in a professional capacity.
• Describe your experience managing or working events, fairs, screenings, or booths.
• You’ll be selling in a field that may be new to you, in this case, chiropractic services. How will you approach learning this industry so you can sell at a high standard?
• Please provide your own responses. Any answers generated by AI tools such as ChatGPT will be reviewed and may be rejected.

Work Location: In person