Marketing Executive

Leading motorcycle importer based in Dubai, working with premium brands in the industry is looking for a passionate Motorcycle Marketing Executive to join our team. 

Position Overview:

As a Motorcycle Marketing Executive, the candidate will play a crucial role in promoting all our brands and products within the motorcycle industry. This dynamic role requires a unique combination of marketing expertise, photography skills, and a deep passion for motorcycles. The ideal candidate should possess a proven track record in marketing, be an experienced photographer/videographer, and have a strong understanding of the motorcycle culture.

Key Responsibilities:

Develop and Implement Marketing Strategies:

- Create and execute comprehensive marketing strategies to increase brands awareness and drive sales in the motorcycle industry.

- Develop campaigns tailored to the target audience.

Content Creation:

- Utilize photography skills to capture compelling visuals of motorcycles, riders, and related events.

- Create professional quality, engaging content from local environment for various platforms, including social media, websites, and promotional materials.

Social Media Management:

- Manage and grow the company's all social media accounts by regularly updating content, interacting with the community, and staying informed about industry trends.

- Leverage social media platforms to connect with motorcycle enthusiasts and build a loyal online community.

Event Planning and Coordination:

- Organize and participate in motorcycle-related events, track days, demo days, exhibitions and various other events to promote the brand and products.

- Coordinate sponsorships, partnerships, and collaborations with key players in the motorcycle industry.

Market Research:

- Conduct market research to stay informed about industry trends, competitor pricing & activities, and customer preferences.

- Use gathered insights to adjust marketing strategies and identify new opportunities.

Surveys Management:

- Design, implement, and analyze customer surveys to gather feedback on products, services, and brand perception.

- Utilize survey data to improve customer satisfaction, and identify areas for improvement and innovation.

Rider & Community Engagement:

- Connect with motorcycle riders and enthusiasts through online and offline channels to build a strong brand community.

- Develop and maintain relationships with influencers and key figures in the motorcycle community.

Collaboration with Sales Team:

- Work closely with the sales team to ensure marketing efforts align with sales objectives and contribute to revenue growth.

- Provide marketing support for new product launches and promotions.

Website Management:

- Oversee & manage the company websites, optimize SEO if requred and ensure it reflects the latest brand message, product information, and promotions.

- Regularly update website content for product offers, events and news.

Marketing Material Design & Management:

- Design & create professional and visually appealing marketing collateral, ensuring consistent branding across all materials following brands corporate identity requirements.

- Oversee the production and management of marketing materials, including brochures, banners, digital assets, and other promotional items.

Google Business Management:

- Optimize and manage our Google Business profiles, ensuring accurate and up-to-date information.

- Leverage Google Business features to enhance local search visibility and engage with the motorcycle community.

Marketing Reporting:

- Develop and implement marketing reporting system to track the performance of campaigns, website metrics, and social media engagement.

- Analyze data to provide actionable insights and recommendations for continuous improvement.

Qualifications required:

• Degree in business administration, marketing, or a related field.
• 5 years of experience in marketing, preferably in the motorcycle or automobile industry.
• Expert in creating the professional grade photography & videography and photo/video editing software.
• Passion for the motorcycles and understanding of the motorcycle industry.
• Strong understanding of motorcycle culture, trends, and enthusiast communities.
• Excellent written and verbal communication skills.
• Creative thinking and ability to bring innovative ideas and execute them
• Strong organizational and project management skills.