Marketing Executive

We are seeking a dynamic and results-driven Marketing Executive to lead and coordinate our marketing initiatives. The role will involve managing campaigns across multiple platforms, building brand partnerships and driving lead generation

Key Responsibilities

Campaign Management & Coordination

• Plan, design, and execute integrated marketing campaigns (digital, offline, and experiential) to drive customer acquisition and retention.
• Coordinate with creative, media, and digital agencies for branding, content, and campaign execution.
• Develop customer-centric promotional strategies for peak seasons, holidays, and special events.

Digital Marketing & Lead Generation

• Design and monitor social media campaigns to generate high-quality leads and enhance brand visibility.
• Manage search engine marketing (SEM), SEO, and paid ads to optimize ROI.
• Track performance analytics, prepare reports, and recommend improvements.

Brand Partnerships & Collaborations

• Strengthen and expand partnerships with airlines, financial institutions , hospitality groups, and lifestyle brands.
• Identify new partnership opportunities that enhance visibility and drive joint promotions.
• Manage corporate tie-ups, loyalty programs, and co-branded campaigns.

Customer Engagement & CRM

• Manage customer interactions via CRM tools, ensuring timely follow-up on inquiries and bookings.
• Use data-driven insights to create personalized offers, improve retention, and increase upselling.
• Encourage customer reviews and implement reputation management strategies.

Website & E-Commerce Management

• Regularly update website content, offers, and rates across all vehicle categories.
• Monitor booking engine performance and coordinate with IT teams for enhancements.
• Run online-exclusive promotions and ensure seamless customer journey across digital touchpoints.

Market Research & Competitor Analysis

• Monitor competitor strategies, pricing, and campaigns.
• Conduct market research to identify customer trends, demand patterns, and new opportunities.
• Provide insights to management for long-term strategic planning.

Branding & Public Relations

• Ensure consistent brand messaging across all platforms (online, offline, print, and in-vehicle branding).
• Organize PR events, sponsorships, and activations to strengthen brand presence.
• Develop corporate communication material (brochures, newsletters, press releases).

Reporting & KPIs

• Measure campaign effectiveness through KPIs like lead conversion, cost-per-acquisition, customer lifetime value, and brand reach.
• Prepare monthly reports on marketing ROI, customer engagement, and business growth impact.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
• 3–5 years of marketing experience, ideally within car rental, automotive, travel, or hospitality industry.
• Strong knowledge of digital marketing, social media platforms, and CRM systems.
• Excellent communication, negotiation, and project management skills.
• Ability to work cross-functionally with sales, operations, and finance teams.
• Analytical mindset with proficiency in tools like Google Analytics, Meta Ads Manager, and HubSpot/Zoho CRM.

Competencies

• Customer-focused with a strong sense of service excellence.
• Creative thinker with ability to develop innovative campaigns.
• Data-driven, results-oriented, and highly organized.
• Strong networking skills for partnership development.
• Proactive and adaptable to a fast-paced, competitive environment.

Job Type: Full-time

Pay: QAR3,500.00 - QAR4,000.00 per month