Marketing Executive

Responsibility:

• Develop and drive all marketing initiatives and processes for the unit.

• Support team members to drive product Initiative and influencer activation in the unit.

Business Responsibility Areas Key Performance Indicators

Dealer Tinting System and Retailing Stores Identifying Potential Outlets and scoping Customer Traffic & Experiences Strengthening Customer Connect through Sustained Engagement &Loyalty

Annual Marketing Plan (Product & Services)

• Execution of key priorities and Scoping Key Initiatives

• Campaign and sales target achievement

Master Strokes Loyalty Program

• Execution and performance analysis

• Participation increase

• Support secondary sales

Influencer Program Expansion

• Active engagement – Scope of Program • Influencer-level initiative targets

Influencers Engagement • Execution of meets and Collateral Supports – Tools for Demo • Reporting on learnings and development

Applicator and Contractor Training • Execution of training programs • Engagement and alignment with objectives

Driving Painting Service • End-to-end support for retail team and contractors • Delivery of Beautiful Homes Painting Service • Shade Consultancy and Safe Painting Services

Site Sampling • Planning and execution • Warranty & Site Submittals • Monthly reporting and business conversion

Reporting and Analytics • Comprehensive reports • Monthly insights and performance data

Qualification:

• Business Management studies – Marketing
• Previous Experience:3+ years
• Language Fluency: English (Written and Spoken) & Malayalam & Hindi (Spoken)

Functional Competencies:

• Brand and product management
• Sales Promotion
• Strong analytical skills
• Behavioral Competencies:
• Adaptability
• Initiative and perseverance
• Interpersonal and organizational skills
• Ability to work in a matrix structure