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- Develop and implement store marketing initiatives to drive footfall and acquisition.
- Plan and execute ATL and BTL campaigns to enhance brand visibility.
- Liaise with brand partners to deliver joint events, activations, and tie-ups.
- Manage in-store POSM and ensure compliance with brand guidelines.
- Execute community and in-store events to build customer engagement.
- Identify and manage monetization opportunities through brand and partner collaborations.
- Track and analyze campaign and store performance for continuous improvement.
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