Marketing Executive

• Developing the visual & creative designs & executions for:

- Advertisements (design development, message creation & media management)

- Communication pages (seasonal greetings, invitations, emailer design)

- Literature, promotional collaterals and campaigns for catalogues/brochures, product launch, infographics…

- Website creation, Fleet branding, Giveaways (seasonal & annual corporate gifts),

• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Develop, implement and execute marketing initiatives and activities for their particular brand. These initiatives and activities include innovative campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Allocation the exhibition calendar based on the annual marketing strategy & objectives
• Execute Show or Event Management that includes Brief creation, Tendering, Design & Supplier selection, Product display selection, Branding & content development, Booth management, Show documentation, campaigns, post-show report
• Planning and execution of all communications and media actions on all channels, including online and social media
• Oversee marketing and advertising activities to ensure consistency with product line strategy