Marketing Executive

About the Company

Source Integreta is a technology-driven organization providing innovative Airport IT solutions, Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT), and Robotics products and services to enhance operational efficiency, passenger experience, and safety across aviation ecosystems.

We work closely with airports, airlines, and system integrators to enable smart airport operations through digital transformation.

Job Summary

The Marketing Executive will play a key role in developing, implementing, and managing marketing campaigns that promote the company’s products and services across the aviation and technology sectors. The role requires a balance of technical understanding, creative marketing execution, and industry insight, focusing on B2B marketing for Airport IT, AI/ML, IoT, and Robotics solutions.

Key Responsibilities

1. Marketing Strategy & Planning

• Assist in developing and executing marketing strategies aligned with the company’s business goals in Airport IT and emerging tech sectors.
• Conduct market research to identify trends, competitor activities, and potential customers in aviation and technology domains.
• Support in defining target segments (airports, ground handlers, airlines, system integrators, etc.) and crafting tailored value propositions.

2. Digital Marketing

• Manage and optimize digital marketing campaigns (Google Ads, LinkedIn, SEO, and content marketing) targeting decision-makers in the aviation and tech industries.
• Develop content for social media, email campaigns, blogs, newsletters, and landing pages with a focus on technology innovation and case studies.
• Analyze campaign performance metrics and optimize for lead generation and engagement.

3. Product & Solution Marketing

• Collaborate with technical and sales teams to translate complex technology solutions (AI, ML, IoT, Robotics) into clear marketing messages and materials.
• Create brochures, datasheets, whitepapers, explainer videos, and presentations highlighting solution capabilities and business value.
• Manage and update marketing collateral to align with evolving products and technologies.

4. Event & Exhibition Management

• Plan and execute company participation in airport technology exhibitions, aviation summits, and AI/IoT conferences.
• Coordinate booth design, marketing materials, and follow-up campaigns for maximum ROI from events.
• Organize webinars, workshops, and product demonstrations for prospective clients.

5. Branding & Communication

• Ensure brand consistency across all channels — digital, print, events, and partner communications.
• Maintain and regularly update the corporate website with news, success stories, and technical insights.
• Manage corporate communication, PR activities, and press releases related to key partnerships or deployments.

6. Lead Generation & CRM

• Collaborate with the sales team to plan and execute lead generation and nurturing campaigns.
• Use CRM tools (like HubSpot, Zoho, Salesforce, etc.) to track leads, campaign outcomes, and customer engagement.
• Prepare periodic marketing performance and ROI reports for management review.

Key Skills & Competencies

• Strong understanding of technology marketing, preferably in Airport IT, AI, ML, IoT, or Robotics domains.
• Excellent communication and presentation skills with the ability to simplify complex technical topics.
• Proficiency in digital marketing tools (Google Analytics, LinkedIn Campaign Manager, SEO tools, Mailchimp, HubSpot, etc.).
• Creative mindset with good visual sense for graphics, presentations, and videos.
• Strong organizational and project management skills.
• Analytical approach to assess campaign performance and market insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or Engineering (with marketing interest).
• 2–5 years of experience in B2B technology marketing — preferably in IT, automation, or aviation sectors.
• Experience with digital campaigns, event marketing, and content creation.
• Familiarity with AI, ML, IoT, and automation technologies is an added advantage.

Performance Indicators (KPIs)

• Number and quality of qualified leads generated.
• Growth in digital engagement and website traffic.
• ROI from events, campaigns, and partnerships.
• Timely and high-quality marketing collateral development.
• Contribution to brand awareness and market positioning in the aviation tech sector.

Career Growth

This role offers the opportunity to evolve into Marketing Manager / Product Marketing Manager / Strategic Communications Lead, depending on performance and contribution toward business growth in global Airport IT and emerging tech domains.

Would you like me to tailor this description for a specific company type (e.g., system integrator, AI product vendor, or Airport IT services provider)?

That would allow me to make it even more targeted and practical.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹33,205.07 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: Remote