Marketing Executive

Position overview

The Marketing Executive shall contribute to, and develop integrated marketing campaigns and marketing related tasks. The marketing executive’s role includes planning, organizing campaigns, events, sponsorship/tie-ups, advertising, public relations and research.

Responsibilities

· Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

· Gather and organize information to plan advertising campaigns.

· Work with a creative agency produce materials of visual impact and within brand guidelines

· Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

· Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

· Plan and execute advertising policies and strategies for organizations.

· Assist with annual budget development.

· Process all correspondence and paperwork related to vendor accounts.

· Review samples and proof reading and illustration for advertisement artwork, and provide samples.

· Visit shops to view marketing activities and to maintain consistent image across them.

· Involve key stakeholders for product at each stage of campaign, and report results once completed

· Liaise with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters, etc…

· Liaise with events coordinators, organize and attend conferences, receptions, events and exhibitions, including compiling product and literature lists to display or demonstrate

· Monitor competitor activity and generate leads for products and services;

· Maintain and update POS and in store visuals

· Source and secure sponsorship and tie ups with corporate companies and clubs

· Evaluate marketing campaigns

· Monitor competitor activity

· Liaise, prepare and develop content for social media platforms

· Build up Optica Corporate branding and awareness

· Assist with Corporate Social Responsibility and PR

Competencies

· Minimum of Bachelor's degree

· Minimum 2 years work experience in a similar position

· Knowledge about digital marketing, social media as well as traditional marketing

· Computer literate (MS Office)

· Creative Application (Photoshop/Adobe Illustrator) would be a plus

· Fluent in English mandatory

· Good organizational skills

· Time management

· Communication and Media

· Sales & Marketing

· Active Listening

· Critical Thinking

· Creative

· Deductive Reasoning

· Independence

· Leadership skills

Job Type: Full-time

Application Question(s):

• Are you Bahraini?

Experience:

• Marketing : 2 years (Required)