Marketing Executive

Company Overview

TLD - THE LAND DEVELOPERS is a leading Real Estate company, known for its legacy of catering to clients' perspectives, needs, and life aspirations. Inaugurated in 2018, TLD leverages decades of experience in hospitality, tourism, retail, franchising, and real estate to execute challenging projects with optimum quality. With a deep understanding of Egypt's top-tier locations and infrastructure, TLD is dedicated to growing communities and maintaining high-quality developments. Our innovative approach ensures sustainability and excellence in every project.

Job Summary

A digital Marketing manager is responsible for accomplishing marketing objectives by planning/ developing/ implementing/ reporting on all promotional activities. Digital strategy development of the company. Manage agencies. Implement and execute strategies to deliver results.

Key Responsibilities

• managing the company brand positioning throughout all digital activities.
• Developing marketing plans, strategies, and tactics to meet company objectives.
• Lead the development of the Content Strategy for all online campaigns
• Prepare market insight reports on the media activities of competitors and important governmental news and updates.
• Ensure coordination between campaign and online activities
• Manage and oversee different digital marketing channels.
• Measure the ROI and KPIs of Digital media performance with assistance from higher management
• Create events on CRM for each marketing activity and generate reports
• Leading the agency on company SEO to ensure effective search and increase organic reach
• Develop and implement multi-channel digital marketing plans (Meta Ads, Google Ads, SEO, etc.).
• Manage paid media campaigns and optimize based on KPIs such as CTR, CPL, and conversion.
  
  

Required Qualifications

• 6 years of experience in digital marketing with a focus on campaign management and optimization.
• Proven experience in managing SEO/SEM, email marketing, and social media marketing.
  
  

Skills And Competencies

• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
  
  

Education and Certifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Relevant digital marketing certifications (e.g., Google Analytics, Google Ads) are a plus.