Marketing Executive

Job Title: Marketing Executive
Location: Lahore
Job Type: Full-Time
Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field.
Experience: 1–3 years of relevant experience in marketing, with exposure to BTL activities, in-store marketing, outdoor advertising, or field marketing operations.
Skills:

• Basic understanding of Below-the-Line (BTL) marketing activities and exhibitions
• Familiarity with outdoor and out-of-home (OOH) media such as billboards and transit advertising
• Ability to coordinate with media agencies and vendors for timely campaign execution
• Foundational knowledge of in-store branding and retail marketing support
• Willingness to learn campaign tracking, reporting, and effectiveness measurement
• Good coordination skills for working with branch teams, supply chain, and vendors
• Attention to detail in handling marketing materials and brand guidelines
• Strong written and verbal communication skills
• Ability to handle multiple field and office tasks with supervision
• Observational skills for market visits and competitor monitoring

Responsibilities:

• Assist in planning, coordination, and execution of BTL marketing activities and nationwide exhibitions
• Support the execution of outdoor and OOH media campaigns in coordination with media agencies
• Liaise with branch managers to implement and monitor in-store marketing campaigns
• Ensure branches receive required marketing materials and execution guidelines
• Assist in vendor coordination, follow-ups, and service delivery tracking
• Support the recruitment, coordination, and on-ground supervision of brand ambassadors during campaigns
• Coordinate with the supply chain team to ensure timely dispatch of marketing materials
• Maintain records of marketing inventory and distribution logs
• Conduct regular retail and market visits to assess in-store branding effectiveness
• Monitor competitor activities, promotions, and branding practices
• Compile observations, feedback, and basic reports to support branding improvement initiatives

About Us:
We are a dynamic and growing organization seeking a proactive Marketing Executive to support our nationwide marketing operations. This role is ideal for someone interested in hands-on BTL marketing, retail branding, and field execution, and who is eager to grow within a structured marketing environment.

Why Join Us?

• Practical exposure to nationwide BTL and retail marketing operations
• Learning opportunities in outdoor media, vendor management, and brand execution
• Collaborative work environment with experienced marketing professionals
• Competitive entry-level salary with benefits
• Clear career growth path within the marketing function

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Work Location: In person