Marketing Executive

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.

Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020. We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there.

We are looking for a full-time marketer to own acquisition and revenue growth for our construction training vertical. This is a high demand market where individuals need industry recognised certification to work on site. The audience is large, the intent is strong, and the opportunity to scale is significant.

You will own the full marketing function for this vertical. That includes paid acquisition, landing page performance, email marketing, content, and reporting. You will be measured on cost per acquisition, bookings, and revenue.

What you will be doing

• Plan, build, and optimise paid campaigns across Google and Meta. Manage budgets, audiences, bidding strategies, ad copy, and creative testing
• Build and test landing pages to improve conversion rates. Write copy, structure layouts, configure forms, and coordinate with design using Figma for asset production
• Set up and manage email marketing in HubSpot. Build automation workflows, nurture sequences, re engagement campaigns, booking reminders, and post purchase communications
• Use GA4 and Fullstory to analyse user behaviour across the funnel. Identify where users drop off and implement changes to improve flow and conversion
• Develop content that drives organic traffic and supports paid acquisition. Write or commission blog posts, guides, comparison pages, and resources relevant to the audience
• Track performance daily across all channels. Monitor CPA, ROAS, conversion rates, and booking volumes. Make decisions from the data and adjust spend accordingly
• Research the competitive landscape, search trends, and audience behaviour to inform positioning and campaign strategy
• Run creative testing across ad formats and landing page layouts. Build a library of what performs and apply learnings systematically
• Coordinate with the content and creative teams to produce assets, ensuring quality and consistency across touchpoints
• Own the reporting rhythm for your vertical. Present results, insights, and next steps clearly to the wider team

What We're Looking For

Must haves:

• B2C performance marketing experience where you were accountable for acquisition cost and revenue, not just traffic or impressions
• Hands on experience with Google Ads and Meta Ads including campaign setup, audience targeting, bidding, and creative testing
• Working knowledge of GA4 and experience using behavioural analytics tools such as Fullstory or Hotjar to inform decisions
• Email marketing experience in HubSpot or a similar platform, including automation and lifecycle campaigns
• Strong analytical ability. You are comfortable working with data and translating it into action

Nice to haves:

• Experience in education, training, or certification markets
• Experience with Figma for collaborating on design and creative assets

The kind of person who thrives here:

• You take full accountability for growth
• You run experiments with discipline, learn from results, and apply what works at scale
• You are comfortable making decisions with imperfect data and course correcting as you learn
• You communicate clearly. You can explain what is working, what is not, and what you are doing about it

What You Get:

• Full ownership of a high growth vertical with clear revenue accountability
• Budget to spend on what works and the autonomy to allocate it
• Access to content, creative, and design support across the team
• Tools including HubSpot, GA4, Fullstory, Figma, and paid platforms

Expected Behaviors

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviors we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviors as part of each team member’s monthly performance review:

• Agility: We move fast, adapt quickly, and continuously improve.
• Curiosity: We never stop learning and seeking better ways to do things.
• Excellence: We set new standards and strive to exceed expectations.
• Love: We care deeply for the work we do, for each other, and for our customers.

What we offer

• Competitive base salary with additional benefits, including private medical insurance, and paid holiday.
• Unlimited opportunities for career growth and professional development
• The chance to influence and improve training delivery across the organization.
• Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded.