Marketing Executive

Marketing Direction & Coordination -

Support and coordinate the overall marketing and communication efforts of The Watch Scanner, ensuring consistent brand positioning, clear communication, and smooth execution across content, campaigns, and stakeholder management.

1. Marketing direction

Provide overall marketing guidance to ensure all communication and activities align with the brand’s image and business goals.

- Defining key marketing pillars

- Setting the overall messaging direction

- Aligning marketing efforts with business priorities, products, and campaigns

- Providing recommendations to strengthen brand visibility and engagement

2. Monthly content planning

Plan the brand’s monthly content and communication in a structured and strategic way.

- Development of a monthly content calendar

- Ensuring consistency across all platforms

3. Content creation coordination

Lead the planning and execution of content in line with the approved strategy.

- Concepts and ideas for monthly content

- Coordination with designers, editors, or any external support involved in content production

- Review and follow-up on content before publishing

4. Campaign planning & coordination

Support the planning and coordination of campaigns and key communication moments.

- Planning seasonal campaigns, promotions, and product pushes

- Coordinating campaign messaging and content rollout

- Ensuring campaigns are executed in a timely and organized manner

- Aligning all communication around key brand moments

5. Stakeholder & partner communication

Coordinate with all relevant stakeholders involved in the brand’s marketing activities.

- Communication and follow-up with:

Partners

Agencies

Freelancers

Designers / editors

Other external collaborators

Ensuring everyone is aligned on:

Deliverables

Timelines

Messaging

Expectations

6. Brand consistency & oversight

Ensure all marketing and communication efforts remain aligned with the brand’s identity.

- Reviewing content and communication to maintain consistency

- Ensuring a clear and premium brand image across all channels

- Supporting overall brand presentation and communication quality

Pay: AED10,000.00 - AED15,000.00 per month

Work Location: In person