Marketing Executive (Civil)

A Civil Marketing Executive with ads and social media post knowledge is typically responsible for planning and executing marketing campaigns specifically tailored to the civil engineering or construction sector, leveraging social media platforms and paid advertisements to promote projects, services, or products. Their role includes managing social media accounts, creating engaging content, analyzing campaign performance, and collaborating with design and content teams to develop effective marketing materials.

Key Responsibilities

• Develop and execute marketing strategies and ad campaigns for civil engineering or construction-related services.
• Manage social media accounts such as Facebook, Instagram, LinkedIn, and others to maintain a consistent online presence.
• Create engaging posts, graphics, and paid ads tailored to the target audience in the civil sector.
• Monitor user engagement and analyze marketing data to optimize campaigns.
• Coordinate with designers, content writers, and project managers for content creation and promotion.
• Conduct market research to understand trends and competitor activity in the civil and construction industry.

Essential Skills

• Strong knowledge of social media marketing including content creation, scheduling, and analytics.
• Experience with paid advertisement platforms like Meta (Facebook/Instagram) Ads.
• Familiarity with civil engineering terminology and industry to craft relevant content.
• Ability to analyze data to improve campaign performance and ROI.
• Good communication, multitasking, and project management skills.

Complementary Knowledge

• Understanding of graphic design tools to support social media posts.
• Basic SEO and digital marketing strategies to increase visibility.
• Collaboration skills to work with creative agencies or internal teams.

Job Type: Full-time

Pay: ₹10,000.00 - ₹18,000.00 per month

Work Location: In person