Marketing Executive - Exhibitions and Events

Qualifications:

- Bachelor's Degree

- With at least 2 years marketing experience in events and exhibitions

- Good English and Arabic communication skills

Job Description:

SUPPLIER RELATIONSHIP MANAGEMENT

• Assists in writing project briefs to send to short list suppliers – creative agency, website development, digital advertising, printing, and other suppliers for special requirements

PRE-SALES STAGE

• Works with the creative agency to develop all collaterals needed for sales
• Briefs, liaises between the creative agency and the printer and ensures that all print requirements are delivered on time
• Assists in writing market study brief to facilitate industry research and develops deliverables lists and timeline
• Checks and updates event data requirements for visitor promotion – including cross check between exhibitor-visitor profile matching
• Establishes relationship with barter partners and associations (key industry association related to the event profile
• Enlists the event in online event directories and key associations event calendars

BARTER PARTNERSHIP

• Identifies media partners according to specific to the targeted industry segments of the event, identify industry-related magazines, key associations’ publications and daily business newspapers in the region and abroad and according to specific requirements of Sales Team during exhibitor promotion and according to geographic reach value during visitor promotion
• Liaises all requirements with suppliers
• Monitors partners on their delivery of agreed advertising items and schedule based on barter contracts
• Ensures that all agreed items are given to barters from pre to post show activities

EXHIBITOR PROMOTION

• Develop and produce copy for sales materials
• Executes email and direct mailing activities targeted to increase awareness about the event among the sales leads
• Ensures that all sold advertising spots and items are delivered
• Exprom Marketing – Website development and updates, flyers, brochure, participation contracts, letterheads, envelopes, web banners, e-shots, etc.
• Conducts pre-show surveys to gain customer insights on how to move forward with event planning, execution and visitor promotion
• Assists with VAS product execution

VISITOR PROMOTION

• Assists the Marketing Manager in developing the visprom campaign plan
• Develops a tracking sheet to manage all visprom campaigns
• Liaise with media partners for advertising spots agree in barters
• Ensure that the website is visitor-friendly
• Ensures that all visprom related advertising opportunities are delivered on time through media partner channels
• Develop copy and content for email campaigns and liaise with creative team for the design, web team for website landing pages, data team for the database of recipients and liaise with IT Team for the broadcast
• Ensures that all direct mailing activities are executed as scheduled – invitation cards and VIP cards from concept and design development, printing, distribution to exhibitor and partners and mailing by post/courier

ONSITE REQUIREMENTS

• Ensures that all venue and special feature branding are submitted to Ops in time for production and checks if all banners are placed in the right spots
• Writes survey questionnaires – exhibitor, visitor, delegate, hosted buyer, speakers

DURING THE SHOW

• Ensures all printed collaterals are delivered onsite and placed in their right spots– event catalogue, event planners, product directory, floorplan, flyers and registration materials

POST SHOW REQUIREMENTS

• Conduct post-show surveys
• Liaise with photographer/videographer for the event photos
• Updates the website with future event information and post show details
• Supplies post show information
• Follow up on all inputs for post-show report – registration data, PR report, testimonials, surveys, exhibitor analysis
• Analyze survey results and choose relevant information to be included in the post show report

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 1 year (Required)
• Events and Exhibitions: 1 year (Preferred)