Marketing & Growth Coordinator

Location: Hybrid – Sevierville, TN | Full-time | $55K–$75K DOE

About Us

Altara is the region’s largest short-term rental and vacation property management company, created from the merger of Peace of Mind Lodging and the former Vacasa East Tennessee portfolio. With over 700 homes under management and growing fast, we combine local hospitality with Casago’s national reach to deliver world-class service for guests and homeowners alike.

We’re expanding our team with a data-driven Marketing & Growth Coordinator to generate qualified owner leads, grow our local brand presence, and scale paid media performance across the Smoky Mountain region.

Mission

Turn brand awareness into measurable growth.

This role owns the systems and campaigns that attract new property owners, convert online interest into sales opportunities, and strengthen Altara's position as East Tennessee’s most trusted vacation rental manager.

You’ll Be Responsible For

1. Paid Media + Lead Generation

• Plan, launch, and optimize Google Ads and Meta Ads for owner acquisition and guest retargeting.
• Create UTM tracking, conversion pixels, and landing page flows to measure CPL and CAC.
• Manage small-to-mid budgets efficiently; analyze results weekly and iterate creatives, targeting, and bidding.
• Build remarketing and lookalike campaigns for high-performing audiences.

2. CRM, Automation & Lead Routing

• Manage the marketing-to-sales pipeline using HubSpot (or franchise CRM).
• Automate lead capture, routing, and follow-up workflows to reduce time-to-contact.
• Maintain dashboards and attribution reporting for weekly Executive L10 meetings.

3. Local SEO & Web Presence

• Optimize Altara location pages and Google Business Profiles.
• Ensure all local listings and landing pages rank for “[market] vacation rental management.”
• Update and publish landing pages, blogs, and guides that convert visitors into leads.

4. Campaign Deployment & Collateral

• Localize Altara corporate campaigns (emails, seasonal ads, event assets).
• Create owner-facing and guest-facing content using Canva / Adobe Express.
• Coordinate local events, sponsorships, and referral campaigns with Sales.

5. Analytics & Reporting

• Track key KPIs: MQLs, cost per lead, owner acquisition rate, churn, direct-booking %.
• Prepare weekly and monthly growth reports with recommendations and next steps.

What You’ve Done

• 2–4 years in digital marketing, paid ads management, or growth coordination (agency or hospitality/real estate preferred).
• Hands-on experience running Google Ads and Meta Ads (campaign builds, tracking, optimization).
• Working knowledge of GA4, Tag Manager, and UTMs/pixels.
• CRM experience (HubSpot, Salesforce, or franchise-specific systems).
• Strong copywriting skills for ads, landing pages, and nurture sequences.
• Bonus: basic Canva or graphic editing skills.

You’ll Thrive Here If You

• Love turning creative ideas into measurable results.
• Get energy from testing, tweaking, and scaling campaigns.
• Enjoy the balance of autonomy and collaboration with Sales + Owner Success.
• Can blend analytical thinking with clear, engaging communication.

Success Looks Like

✅ Consistent flow of qualified owner leads into the Sales pipeline

✅ 20%+ improvement in lead-to-contract conversion by Q2 2026

✅ Marketing reporting becomes a reliable driver of leadership decisions

✅ Paid campaigns and SEO drive measurable ROI, not just impressions

Compensation & Benefits

• $55,000–$75,000 base (DOE)
• Performance bonus potential based on lead metrics
• Hybrid flexibility (office days in Sevierville)
• Growth path → Marketing Manager / Demand Gen Lead
• Health, PTO, and team travel perks at Altara destinations

How to Apply

Send your résumé, a brief note highlighting a paid campaign you’ve managed (platform, budget, result), and any relevant work samples to: Macee@Compassventures.Net

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person