Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our digital platforms. This role requires a deep understanding of social media trends, excellent communication skills, and a passion for storytelling through various digital channels.
Responsibilities
- Develop and execute social media marketing strategies across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content that aligns with brand messaging and resonates with target audiences.
- Utilize SEO techniques and keyword research to optimize content for search engines.
- Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
- Analyze performance metrics using tools like Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Manage social media advertising campaigns, including Facebook Advertising, to increase reach and engagement.
- Collaborate with the graphic design team to produce visually appealing content using Adobe Creative Suite (Photoshop, Illustrator).
- Maintain a consistent brand voice across all channels while adapting content for specific audiences.
- Engage in relationship management by responding to comments and messages in a timely manner.
- Conduct proofreading of all content to ensure accuracy and clarity before publication.
- Stay updated on industry trends in digital marketing, e-commerce, and public relations.
Skills
- Creative design skills with experience in Adobe Photoshop and Adobe Illustrator.
- Knowledge of web analytics tools for tracking performance metrics.
- Experience in content creation, including photography and video editing.
- Familiarity with branding principles and digital marketing strategies.
- Excellent communication skills with a knack for storytelling.
- Ability to work collaboratively within a team environment while managing multiple projects simultaneously. If you are passionate about social media marketing and eager to make an impact in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Social Media Specialist!
Job Types: Part-time, Internship, Temporary
Pay: $1.00 - $10.00 per hour
Expected hours: 5 – 10 per week
Benefits:
Work Location: Hybrid remote in Stockton, CA 95210